Dr. Brian Dower, Chiropractor: Shovel

13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Writer: Jenny Smith
Art Director: Tom Murphy
Photographer: Dejan Vuchichevic
Account Manager: Alaina Kent
Published: February 2011