Dr. Brian Dower, Chiropractor: Shovel

13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Writer: Jenny Smith
Art Director: Tom Murphy
Photographer: Dejan Vuchichevic
Account Manager: Alaina Kent
Published: February 2011

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11 comments

everartz's picture
everartz
7603 pencils

not a nice plastic vertebral column guys... and forced by the way

| Everartz |

Fran821's picture
Fran821
23 pencils

Muy buena síntesis visual. La entendí en 1,5 segundos. Felicitaciones.

copycopycopy's picture
copycopycopy
148 pencils

So the survey said that. So? Why should I come to Dr. Brian Dower??

shahidali's picture
shahidali
4063 pencils

Well, that's world changing information. But the shovel fails to throw away all my inertia to visit mr. dower!

shahid

Nude Copy's picture
Nude Copy
1058 pencils

waste of creative sans marketing motives

thedesignaddict's picture
thedesignaddict
5329 pencils

1. Shoveling is spelled with one 'L'.

2. "13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes."

My comment: So what?

Billoughsby's picture
Billoughsby
5091 pencils

Aye, there's the rub.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

AD for a DR... interesting

joetanner's picture
joetanner
2 pencils

I like it...and shovelling can be spelled with one or two L's

Billoughsby's picture
Billoughsby
5091 pencils

Yeah, as a hypothetical part of the target, I have to say this visual hits a nerve. The copy could have been better, and placed better within the layout. But the image has a punch that can't be shaken if you've ever pulled your back out clearing snow. That's worth something, if not quite 1,000 words.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dadada's picture
dadada
1719 pencils

attractive visual

Everybody is creative, be yourself.

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