Dr. Brian Dower, Chiropractor: Shovel
13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes.
Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Writer: Jenny Smith
Art Director: Tom Murphy
Photographer: Dejan Vuchichevic
Account Manager: Alaina Kent
Published: February 2011
11 Comments
not a nice plastic vertebral column guys... and forced by the way
| Everartz |
Muy buena síntesis visual. La entendí en 1,5 segundos. Felicitaciones.
So the survey said that. So? Why should I come to Dr. Brian Dower??
Well, that's world changing information. But the shovel fails to throw away all my inertia to visit mr. dower!
shahid
waste of creative sans marketing motives
1. Shoveling is spelled with one 'L'.
2. "13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes."
My comment: So what?
Aye, there's the rub.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
AD for a DR... interesting
www.barcreativo.com
I like it...and shovelling can be spelled with one or two L's
Yeah, as a hypothetical part of the target, I have to say this visual hits a nerve. The copy could have been better, and placed better within the layout. But the image has a punch that can't be shaken if you've ever pulled your back out clearing snow. That's worth something, if not quite 1,000 words.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
attractive visual
Critics are easy.