Dr. Brian Dower, Chiropractor: Camel

Dr. Brian Dower, Chiropractor 28 Park Road, Toronto, Ontario M4W 1M1 416.920.7275

Our spines are connected to everything in our bodies; as a result, chiropractors aim to foster a patient's overall health by ensuring the spine is healthy and aligned. Many people don’t understand chiropractic work or its benefits. The tone adopted for this campaign is welcoming, friendly, and seeks to shed the somewhat humourless quality often associated with medical therapy. The warmth of the image reflects the personable and gentle service of Dr. Brian Dower's practice, and the moulded clay sculpture playfully alludes to the nature of chiropractic and one of its more widely understood benefits — getting rid of a humpback.

Advertising Agency: Target, St. John's, NL, Canada
Creative Group Head: Jenny Smith
Creative Director: Tom Murphy
Art Director: Natrix Ma
Copywriter: Victoria Ward
Illustrator: (Sculptor) Victoria Ward
Photographer: Dejan Vuchichevic
Published: September 2010

16 comments

Lucylu's picture
Lucylu
109 pencils

This made me chuckle! :-)

atb2005's picture
atb2005
13567 pencils

The warmth of the image? I think the image is a bit creepy. If this is a camel, why hairless? Still, good job.

KunIstvan's picture
KunIstvan
26 pencils

It's hairless because it's a clay statue?!

Guest's picture
Guest

Pretty funny, but atb2005 is dead on, the claymation style isn't working for me.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Quite funny, but atb2005 is dead on, the claymation style isn't working for me.

silvi's picture
silvi
4172 pencils

Scary

Guest's picture
Guest

Pretty funny, but atb2005 is dead, the claymation style isn't working for me.

Guest's picture
Guest

very nice

Guest's picture
Guest

don`t explain the ad.

Guest's picture
Guest

Brilliant idea that lost points on art direction
why clay. Why not CG a real camel. It could have been metal......but alas

Lucylu's picture
Lucylu
109 pencils

I guess clay can be manipulated by hands to smooth out bumps, a bit like how the chiropracter works with his hands on people ;-)

helvet.lang's picture
helvet.lang
62 pencils

hehe,
good point lucylu.

the ad which wasn't there

Guest's picture
Guest

C'mon, are people not thinking? What Lucylu said...I immediately connected clay to how it is pressed/kneaded, much like a chiropractor would do on others' backs.

Guest's picture
Guest

I went to the same place... and then thought that clay makes more sense for a massage therapist than a chiropractor (they make adjustments, while massage therapist are the ones that do the heavy kneading).

Roger Keynes's picture
Roger Keynes
5498 pencils

Copywriter/Sculptor! That's a first.

Will Think for Salary

Anonymous Author's picture
Anonymous Author
1541 pencils

Seeds of an idea here. However, camel humps are a delicious deposit of glutinous fat; no bones hide inside.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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