Advertisement

Camel

Agency: 
Published/Aired: 
September 2010
Description: 

Our spines are connected to everything in our bodies; as a result, chiropractors aim to foster a patient's overall health by ensuring the spine is healthy and aligned. Many people don’t understand chiropractic work or its benefits. The tone adopted for this campaign is welcoming, friendly, and seeks to shed the somewhat humourless quality often associated with medical therapy. The warmth of the image reflects the personable and gentle service of Dr. Brian Dower's practice, and the moulded clay sculpture playfully alludes to the nature of chiropractic and one of its more widely understood benefits — getting rid of a humpback.

Dr. Brian Dower, Chiropractor 28 Park Road, Toronto, Ontario M4W 1M1 416.920.7275

Advertising Agency: Target, St. John's, NL, Canada
Creative Group Head: Jenny Smith
Creative Director: Tom Murphy
Art Director: Natrix Ma
Copywriter: Victoria Ward
Illustrator: (Sculptor) Victoria Ward
Photographer: Dejan Vuchichevic

Comments (16)

Log in or register to post comments

Highest Rated

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Seeds of an idea here. However, camel humps are a delicious deposit of glutinous fat; no bones hide inside.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Lucylu's picture
Lucylu
Activity Score 109

This made me chuckle! :-)

atb2005's picture
atb2005
Activity Score 13561

The warmth of the image? I think the image is a bit creepy. If this is a camel, why hairless? Still, good job.

KunIstvan's picture
KunIstvan
Activity Score 26

It's hairless because it's a clay statue?!

Guest's picture
Guest

Pretty funny, but atb2005 is dead on, the claymation style isn't working for me.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Quite funny, but atb2005 is dead on, the claymation style isn't working for me.

silvi's picture
silvi
Activity Score 4172

Scary

Guest's picture
Guest

Pretty funny, but atb2005 is dead, the claymation style isn't working for me.

Guest's picture
Guest

very nice

Guest's picture
Guest

don`t explain the ad.

Guest's picture
Guest

Brilliant idea that lost points on art direction
why clay. Why not CG a real camel. It could have been metal......but alas

Lucylu's picture
Lucylu
Activity Score 109

I guess clay can be manipulated by hands to smooth out bumps, a bit like how the chiropracter works with his hands on people ;-)

helvet.lang's picture
helvet.lang
Activity Score 128

hehe,
good point lucylu.

the ad which wasn't there

Guest's picture
Guest

C'mon, are people not thinking? What Lucylu said...I immediately connected clay to how it is pressed/kneaded, much like a chiropractor would do on others' backs.

Guest's picture
Guest

I went to the same place... and then thought that clay makes more sense for a massage therapist than a chiropractor (they make adjustments, while massage therapist are the ones that do the heavy kneading).

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Copywriter/Sculptor! That's a first.

The Jobless Writer
Will Think for Salary

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Seeds of an idea here. However, camel humps are a delicious deposit of glutinous fat; no bones hide inside.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Advertisement