DQ LED Torches: Non cooperation with non violence
Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Director: Murphy Chou
Copywriter: Murphy Chou, Yanli Song
Published: December 2008
Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Director: Murphy Chou
Copywriter: Murphy Chou, Yanli Song
Published: December 2008
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10 Comments
Let there be light.
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I'm confused...should I be? Whats the message of this campaign?
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never stop exploring.
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WillBuller: I could be wrong here, but I believe the idea behind this campaign is for the flashlights to show a "lite," i.e., abridged, version of these memorable and historic speeches. Hence why each speech is truncated at the edge of the page.
Don't worry: it took me a while before I got it.
NICE excution
"Nice execution," but shed a light: what's the idea?
powerful torches???????????????
decent idea. very poor art direction. I believe the idea is called "enlightenment" I think it is quite nice, minus the execution. Overall quite bad.
i bothered to go through the copy..!! it has no end~
Its too minimal and too graphic for the “common slob” consumer.
http://www.stillad.com/