DQ LED Torches: Non cooperation with non violence

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Director: Murphy Chou
Copywriter: Murphy Chou, Yanli Song
Published: December 2008

10 comments

Guest's picture
Guest

Let there be light.

Guest's picture
Guest

ZZZZZZZZZZZZZZZZZZZZZZZZZ

WillBuller's picture
WillBuller
88 pencils

I'm confused...should I be? Whats the message of this campaign?

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never stop exploring.

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Reality Check's picture
Reality Check
1828 pencils

WillBuller: I could be wrong here, but I believe the idea behind this campaign is for the flashlights to show a "lite," i.e., abridged, version of these memorable and historic speeches. Hence why each speech is truncated at the edge of the page.

Don't worry: it took me a while before I got it.

Guest's picture
Guest

NICE excution

Guest's picture
Guest

"Nice execution," but shed a light: what's the idea?

Guest's picture
Guest

powerful torches???????????????

picktokyo's picture
picktokyo
1404 pencils

decent idea. very poor art direction. I believe the idea is called "enlightenment" I think it is quite nice, minus the execution. Overall quite bad.

Guest's picture
Guest

i bothered to go through the copy..!! it has no end~

Guest's picture
Guest

Its too minimal and too graphic for the “common slob” consumer.

http://www.stillad.com/

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