DQ LED Torches: Let the freedom reign

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Director: Murphy Chou
Copywriter: Murphy Chou, Yanli Song
Published: December 2008

8 comments

STRTLRS's picture
STRTLRS
1607 pencils

These certainly have stopping power. Not so sure about selling power...

www.storytellerscreative.com

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I think, therefore... yeah.

Guest's picture
Guest

Agreed. Seems as though this company is trying to add the "experience" factor to flashlights (torches), though as you said, I don't know how this would really translate to sales.

Does anyone buy a flashlight because it can make you feel better about yourself or the world?

ivan's picture
ivan

I think people buy flashlights as a security object. Just like a swiss knife. You rarely need it, but you feel good about having it. So anything emotional would work to advertise it.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Man its gud bt taxing on eyes!!!! ufffffffffffffff

Guest's picture
Guest

Good concept,very fresh!

Guest's picture
Guest

the cutting point is unique,good work!

unmanman's picture
unmanman
118 pencils

greetings

i really like the idea as its something really out of the box but yes as STRTLRS pointed i do wonder if this campaign has enough selling power?

Guest's picture
Guest

I don’t think I would stop long enough to read this.

http://www.stillad.com

Well I am sure the average GI-Joe will not.

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