doyoufootball.de: Versus, 1
Ice-spray versus hairspray. What side do you play on?
Wir geben Stoff für:
We give support to (word-play: "geben Stoff" also means "give fabric")
Advertising Agency: deepblue sports, Hamburg, Germany
Creative Director: Oliver Drost
Art Directors: Oliver Reichwald, Karsten Bruns
Copywriters: Caspar Domizlaff, Robert Deecke
Photographer: Paul Ripke
Published: September 2009
6 Comments
I don't get it. What do ice spray and hairspray have to do with football?
It´s easy. Some football players are more intereseted in your hair (hair spray) than in play football.
ice spray is for injuries during a game. When you hurt yourself, but need to play, to avoid the pain you spray the hurt part freeze.
Meaning; ice spray for tough guys, and hair spray for the clubbers? Which one are you!
I liked the ad, both visual and copy. Line is tempting too.
good elaboration
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~ Quite obviously, I have gathered no moss ! ~
How can you NOT get it? What about the "brilliant im ohr" one? Same thought...
Good campaign over all.
lovely photography...
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