Versus, 1

Ice-spray versus hairspray. What side do you play on?

Wir geben Stoff für:
We give support to (word-play: "geben Stoff" also means "give fabric")

Advertising Agency: deepblue sports, Hamburg, Germany
Creative Director: Oliver Drost
Art Directors: Oliver Reichwald, Karsten Bruns
Copywriters: Caspar Domizlaff, Robert Deecke
Photographer: Paul Ripke
Published: September 2009


nepstein's picture
197 pencils

I don't get it. What do ice spray and hairspray have to do with football?

Guest's picture

It´s easy. Some football players are more intereseted in your hair (hair spray) than in play football.

satrianee's picture
3748 pencils

ice spray is for injuries during a game. When you hurt yourself, but need to play, to avoid the pain you spray the hurt part freeze.
Meaning; ice spray for tough guys, and hair spray for the clubbers? Which one are you!

I liked the ad, both visual and copy. Line is tempting too.

rolling.stone's picture
2740 pencils

good elaboration


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

How can you NOT get it? What about the "brilliant im ohr" one? Same thought...

Good campaign over all.

everartz's picture
7611 pencils

lovely photography...

| Everartz |

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