Downy: Woman, 3

You feel like your clothes are not there.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

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19 comments

ManchuChanchu's picture
ManchuChanchu
701 pencils

already done years ago by O&M delhi for Grasim aquasoft trousers

jazarah's picture
jazarah
1262 pencils

hahaha i like it

FlyingDogs's picture
FlyingDogs
968 pencils

Love it. Love it. Love it!

-----------------------------------------
http://godwindmello.blogspot.com

vaseem's picture
vaseem
54 pencils

DONE DONE DONE...chk archives...and the earlier one is much much better

andreis's picture
andreis
285 pencils

please kill yourself

--
cargocollective.com/andrei

Get-a-Fix's picture
Get-a-Fix
351 pencils

Looks like she has nothing to hide here...:)

Very Flat Idea!

sloppy4's picture
sloppy4
1496 pencils

there was a campaign just like this, but better. a guy sitting on a toilet wearing his pants, etc.

Dick Huges's picture
Dick Huges
939 pencils

Im glad she have her clothes on.

harrison bruce's picture
harrison bruce
112 pencils

I'd love to see the toilet/pants campaign. Sounds like a hoot.

bknowlden's picture
bknowlden
3647 pencils

Maybe it's the talent, but these feel very disingenuous.

adsthinker's picture
adsthinker
119 pencils

dont buy downy, otherwise it'll make ur cloths invisible, getting thin and thin, use other brand. OR..if i simply put a cloth brand, pants brand, it might works. see..its not exclusive.

ahmedbahey's picture
ahmedbahey
59 pencils

Pablo , Diecgo and Coco, i like it,,
well done

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

ahmedbahey's picture
ahmedbahey
59 pencils

Ahmed Bahey\Creative Director
GREY\MENA NETWORK
ahmad.bahey@greybeirut.com

360 grados's picture
360 grados
305 pencils

very well

Copy_ranter's picture
Copy_ranter
194 pencils

I love this idea but the line could be a lot stronger.

moni PR's picture
moni PR
24 pencils

its cool idea

Jacobo Vázquez's picture
Jacobo Vázquez

Chicos de Gray: no hagan caso de comentarios negativos. Desde que lo vi ahora expuesto en San Sebastián me sacó un uuuhhh!
Bravo y felicidades por el Sol.

Jacobo Vázquez's picture
Jacobo Vázquez

Chicos de Gray: no hagan caso de comentarios negativos. Desde que lo vi ahora expuesto en San Sebastián me sacó un uuuhhh!
Bravo y felicidades por el Sol.

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