Downy: Woman, 1
You feel like your clothes are not there.
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

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Comments
2much!!
agree
much much
done by ogilvy India for a men's clothing line
Does it make your clothes thin?
don't affraid....avoide downy itself.
I like this campaign.
Done, done, done.
lame lame copy.
same idea repeats 3 times