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Sweater

Agency: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by Grey, India for Downy, within the category: House, Garden.

Fabric Softener
Downy

Advertising Agency: Grey Worldwide, India
Chief Creative Officers: Malvika Mehra, Amit Akali
Executive Creative Director / Creative Director / Art Director / Copywriter: Amit Shankar
Account Manager: Ketan Desai
Photographer: Charudutt Chitrak

Comments (16)

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Highest Rated

hoozn's picture
hoozn
Activity Score 353

ok. so its so soft that the fabric gets thinner?

im not exactly a sewer, but from my experience the problem with getting a thread through the eye of a needle is usually that the thread is too soft and/or too thick. so yeah, this ad doesnt make any sense imho.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

pierrelastname's picture
pierrelastname
Activity Score 2869

not for cannes, definitely...

yoono's picture
yoono
Activity Score 115

i don't get it. it's hard to understand.

ace85le's picture
ace85le
Activity Score 3935

At first glance I couldn't recognize what it is. Looks like a plastic tightener. At closer examination, I realize it's a soap bubble blower.

This is really not working on so many levels. Execution. Idea. Message. Very badly done.

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NataliaLima's picture
NataliaLima
Activity Score 1380

I thought it was a needle!

ace85le's picture
ace85le
Activity Score 3935

At first glance I couldn't recognize what it is. Looks like a plastic tightener. At closer examination, I realize it's a soap bubble blower.

This is really not working on so many levels. Execution. Idea. Message. Very badly done.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

The JACK's picture
The JACK
Activity Score 438

o.k. I think I understand it. they want to say that, it make cloth so smoother like that thick cloth come in to such small pin or what ever it is..

martucha's picture
martucha
Activity Score 62

It was really hard to get... And i still don't see the bubble blower... I think it might be a needle.
It really doesn't make any sense... Or I still don't see it.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

bulls eye.

good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

makelogobigger's picture
makelogobigger
Activity Score 470

this is the worst piece of work to come outta this yr's cannes

pez's picture
pez
Activity Score 1804

no comments...

theshekhar's picture
theshekhar
Activity Score 20

its ok if u r frm out of asia nd u dont get it. i think the indians will get it. there was a tradition sharee in this sub-continent called MOSLIN that is so squeezable that u can keep it in a 2"X 1" box. by the way its not a bubble blower, its a needle. nice works.

shahidali's picture
shahidali
Activity Score 4069

Like the idea but the hole of the needle seems too stretched and big.
I think, as theshekhar mentioned, comparing it 'literally' with MOSLIN might have been better. Here the idea is present but not the comparison.

shahid

Boxey's picture
Boxey
Activity Score 8881

so bad

kleenex's picture
kleenex
Activity Score 47559

awful execution....

tuukka's picture
tuukka
Activity Score 50

At first I thought it was presenting a balloon without air, but it didn't make any sense. If it's needle, it definitely doesn't look like one.

hoozn's picture
hoozn
Activity Score 353

ok. so its so soft that the fabric gets thinner?

im not exactly a sewer, but from my experience the problem with getting a thread through the eye of a needle is usually that the thread is too soft and/or too thick. so yeah, this ad doesnt make any sense imho.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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