Downy: Sweater

Fabric Softener
Downy

Advertising Agency: Grey Worldwide, India
Chief Creative Officers: Malvika Mehra, Amit Akali
Executive Creative Director / Creative Director / Art Director / Copywriter: Amit Shankar
Account Manager: Ketan Desai
Photographer: Charudutt Chitrak

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16 comments

pierrelastname's picture
pierrelastname
2869 pencils

not for cannes, definitely...

yoono's picture
yoono
115 pencils

i don't get it. it's hard to understand.

ace85le's picture
ace85le
3939 pencils

At first glance I couldn't recognize what it is. Looks like a plastic tightener. At closer examination, I realize it's a soap bubble blower.

This is really not working on so many levels. Execution. Idea. Message. Very badly done.

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www.scorchidentity.com

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NataliaLima's picture
NataliaLima
1380 pencils

I thought it was a needle!

ace85le's picture
ace85le
3939 pencils

At first glance I couldn't recognize what it is. Looks like a plastic tightener. At closer examination, I realize it's a soap bubble blower.

This is really not working on so many levels. Execution. Idea. Message. Very badly done.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

The JACK's picture
The JACK
438 pencils

o.k. I think I understand it. they want to say that, it make cloth so smoother like that thick cloth come in to such small pin or what ever it is..

martucha's picture
martucha
62 pencils

It was really hard to get... And i still don't see the bubble blower... I think it might be a needle.
It really doesn't make any sense... Or I still don't see it.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

bulls eye.

good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

makelogobigger's picture
makelogobigger
417 pencils

this is the worst piece of work to come outta this yr's cannes

STFU and Make the Logo BIGGER!

pez's picture
pez
1718 pencils

no comments...

theshekhar's picture
theshekhar
20 pencils

its ok if u r frm out of asia nd u dont get it. i think the indians will get it. there was a tradition sharee in this sub-continent called MOSLIN that is so squeezable that u can keep it in a 2"X 1" box. by the way its not a bubble blower, its a needle. nice works.

shahidali's picture
shahidali
4063 pencils

Like the idea but the hole of the needle seems too stretched and big.
I think, as theshekhar mentioned, comparing it 'literally' with MOSLIN might have been better. Here the idea is present but not the comparison.

shahid

Boxey's picture
Boxey
8885 pencils

so bad

kleenex's picture
kleenex
25530 pencils

awful execution....

tuukka's picture
tuukka
50 pencils

At first I thought it was presenting a balloon without air, but it didn't make any sense. If it's needle, it definitely doesn't look like one.

hoozn's picture
hoozn
353 pencils

ok. so its so soft that the fabric gets thinner?

im not exactly a sewer, but from my experience the problem with getting a thread through the eye of a needle is usually that the thread is too soft and/or too thick. so yeah, this ad doesnt make any sense imho.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

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