Downy: Soft, 3

Advertising Agency: Grey Kuala Lumpur, Malaysia
Executive Creative Director / Art Director: Joseph Bong
Copywriter: Sunny Ng

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10 comments

pulautikus's picture
pulautikus
118 pencils

that wot u want a laundry softener to do - turn humans into soft toys? i much prefer my real mummy....

Publiz's picture
Publiz
115 pencils

It's difficult to understand. Who is the brand ?

Inspiration graphique et publicité créative : Publiz

Rabubi's picture
Rabubi
560 pencils

I think it's clear and original. And Pulautikus, if you really believe that this softener is going to turn humans into soft toys, then you should be a Reckitt Benckiser client, not a creative.

They are advertising a feeling. It's lovely.

Guest's picture
Guest

very very nice. I like it

dlue's picture
dlue
342 pencils

yeah i feel it.... there is something about that bear though.... the frame is nice to.. reinforces the soft

cheers,
dlue

mpared's picture
mpared
562 pencils

creepy

silvi's picture
silvi
4172 pencils

Stupid big girl

rolling.stone's picture
rolling.stone
2740 pencils

ha ha lol

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~ Quite obviously, I have gathered no moss ! ~

Migzter13's picture
Migzter13
973 pencils

I wanna be a fuzzy lion for my sweet-ums! hahaha

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

bloody creepy. Like the boogeyman come for you.

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