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Soft, 1

Agency: 
Published/Aired: 
November 2009
6207
Description: 

Advertising Agency: Grey Kuala Lumpur, Malaysia

Print advertisment created by Grey, Malaysia for Downy, within the category: House, Garden.

Executive Creative Director / Art Director: Joseph Bong
Copywriter: Sunny Ng

Comments (14)

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Highest Rated

munirgee's picture
munirgee
Activity Score 454

Nice Ad.

rabbitz's picture
rabbitz
Activity Score 464

i know the point
but, the soft part should be the CLOTH and BODY
not the hands and head

Guest's picture
Guest

Wow, you're all thinking to literally.

The idea is that the cloth is so soft it reminds you of... hugging your teddy bear, etc.

So of course the person is the bear.

The 'cloth' doesn't have to 'also look like a teddy bear' as that's what is reminding the person of it in the first place ...

CurryJ's picture
CurryJ
Activity Score 955

You're right...maybe if the ads were showing different people in familiar situations DRESSED in something soft. E.g. a business attired in a teddy bear suit.

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I think; therefore I am

CurryJ's picture
CurryJ
Activity Score 955

sorry, business man attired in a teddy bear suit.

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I think; therefore I am

Guest's picture
Guest

a very cute idea, could and should be better executed though

Guest's picture
Guest

?seen attak?

Guest's picture
Guest

Downy is for textile and clothes, here is shown as a lotion for face and hand!!!
bad targeting

lebanese advertiser

silvi's picture
silvi
Activity Score 4172

A little disturbing.

szkwadrat's picture
szkwadrat
Activity Score 210

well, I get it, but do not thin that it works. Something is missing...

everartz's picture
everartz
Activity Score 7609

i like the photo

| everartz |

Guest's picture
Guest

sorry , I love it.
Simple and emotional

Guest's picture
Guest

ECD not David SIn meh?

munirgee's picture
munirgee
Activity Score 454

Nice Ad.

bad astronaut's picture
bad astronaut
Activity Score 544

hmmm...reminds me of a Robot Chicken clip....

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