Downy: Soft, 1

Advertising Agency: Grey Kuala Lumpur, Malaysia
Executive Creative Director / Art Director: Joseph Bong
Copywriter: Sunny Ng

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14 comments

rabbitz's picture
rabbitz
464 pencils

i know the point
but, the soft part should be the CLOTH and BODY
not the hands and head

Guest's picture
Guest

Wow, you're all thinking to literally.

The idea is that the cloth is so soft it reminds you of... hugging your teddy bear, etc.

So of course the person is the bear.

The 'cloth' doesn't have to 'also look like a teddy bear' as that's what is reminding the person of it in the first place ...

CurryJ's picture
CurryJ
955 pencils

You're right...maybe if the ads were showing different people in familiar situations DRESSED in something soft. E.g. a business attired in a teddy bear suit.

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I think; therefore I am

CurryJ's picture
CurryJ
955 pencils

sorry, business man attired in a teddy bear suit.

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I think; therefore I am

Guest's picture
Guest

a very cute idea, could and should be better executed though

Guest's picture
Guest

?seen attak?

Guest's picture
Guest

Downy is for textile and clothes, here is shown as a lotion for face and hand!!!
bad targeting

lebanese advertiser

silvi's picture
silvi
4172 pencils

A little disturbing.

szkwadrat's picture
szkwadrat
210 pencils

well, I get it, but do not thin that it works. Something is missing...

everartz's picture
everartz
7611 pencils

i like the photo

| Everartz |

Guest's picture
Guest

sorry , I love it.
Simple and emotional

Guest's picture
Guest

ECD not David SIn meh?

bad astronaut's picture
bad astronaut
544 pencils

hmmm...reminds me of a Robot Chicken clip....

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