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Downy: Soft, 1

Downy: Soft, 1
Your rating: None Average: 5.8 (39 votes)

Advertising Agency: Grey Kuala Lumpur, Malaysia
Executive Creative Director / Art Director: Joseph Bong
Copywriter: Sunny Ng

14 Comments

rabbitz's picture 463 pencils

i know the point
but, the soft part should be the CLOTH and BODY
not the hands and head

Guest's picture

Wow, you're all thinking to literally.

The idea is that the cloth is so soft it reminds you of... hugging your teddy bear, etc.

So of course the person is the bear.

The 'cloth' doesn't have to 'also look like a teddy bear' as that's what is reminding the person of it in the first place ...

CurryJ's picture 959 pencils

You're right...maybe if the ads were showing different people in familiar situations DRESSED in something soft. E.g. a business attired in a teddy bear suit.

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I think; therefore I am

CurryJ's picture 959 pencils

sorry, business man attired in a teddy bear suit.

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I think; therefore I am

Guest's picture

a very cute idea, could and should be better executed though

Guest's picture

?seen attak?

Guest's picture

Downy is for textile and clothes, here is shown as a lotion for face and hand!!!
bad targeting

lebanese advertiser

silvi's picture 4174 pencils

A little disturbing.

szkwadrat's picture 216 pencils

well, I get it, but do not thin that it works. Something is missing...

everartz's picture 7251 pencils

i like the photo

| Everartz |

Guest's picture
8

sorry , I love it.
Simple and emotional

Guest's picture

ECD not David SIn meh?

munirgee's picture 456 pencils
bad astronaut's picture 550 pencils

hmmm...reminds me of a Robot Chicken clip....

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