Downy: Red

Don’t let your washing machine make you uncomfortable.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio
Art Director: Diego Rubio
Copywriter: Coco Olivera

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11 comments

sumsum's picture
sumsum
615 pencils

all three are nice. like them.

jazarah's picture
jazarah
1262 pencils

this one is funny

Advertising Pawn's picture
Advertising Pawn
419 pencils

Nice campaign. Original thought.

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Vicomte's picture
Vicomte
287 pencils

Headline is very nice. Insight as well. Good campaign

elgrecones's picture
elgrecones
323 pencils

totally diferent aproach...

Wordnerd's picture
Wordnerd
6662 pencils

Man.. most of you "done" sayers don't even seem to know what an idea is. Please buy a book or s.th. before posting

kusseejner's picture
kusseejner
242 pencils

Sometimes, you guys really need to give all this "DONE" talk a rest. It's a t-shirt, for christ sake! It's a bit like saying that all car ads are the same, because they have a car in them. At the end of the day, all stories have already been told. The job is to tell them in a new way. I'm not supporting plagiarism, but the line is definitely not crossed here.

Rolling Stones have re-recorded the same song for 40 years, and nobody are criticising them for that.

krautland's picture
krautland
3225 pencils

interesting campaign. kinda like it but it's not a knockout.

beesting's picture
beesting
220 pencils

keep the good work rolling!!!

its great. wonderful insight. so true..

and all you dear MR "oh!its DONE".... have a break.

Boris's picture
Boris
98 pencils

Forced

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