Downy: Naturally soft, 3

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander

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13 comments

Guest commenter's picture
Guest commenter

Orrible!

Guest commenter's picture
Guest commenter

Yah.... unbelievable body shape but every women will wish to have one. Don't you?

Nice DI..... It stops me.

Guest commenter's picture
Guest commenter

These visuals, don't say 'soft' , it's more like fit's like a glove, made to fit.
Although, I understand the 'so soft you don't even feel it' it's forced.

Guest commenter's picture
Guest commenter

Think that you have just answered your own doubt. As we understnd, it's "so soft that you don't even feel it'....

Than why forced?

djakuza's picture
djakuza
517 pencils

"These visuals, don't say 'soft' , it's more like..." it's more like sitting on a toilet.

Guest commenter's picture
Guest commenter

You are absolutely RIGHT. It's like in the toilet.

But, what's wrong with the idea that selling SOFT?

daninaga's picture
daninaga
4 pencils

agree with you, i cant see the "soft" point,, great DI anyway,,

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

beautiful woman

Guest's picture
Guest

good

Guest's picture
Guest

i dated that girl!

Guest's picture
Guest

i like this ads...so nice!!

Guest's picture
Guest

faint, i disagree the "soft" too.

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