Downy: Naturally soft, 2
Advertising Agency: Grey Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander
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8 Comments
This is the best... nice work...
I think this one of the three conveys the message of "softness" best.
Don't like the girl in pink, when I saw the ad on the road side I just thought the girl was naked.
http://japanismo.wordpress.com/
OMG!
Fantastic art direction!
Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Where the nipple is??
I want to suck these guy's abs!!!!!!!!!!He's so H O T! I wanna blow him!
No one cares love. And you can barely see the lads abs anyways.
Personally, I reckon these pictures are so incredibly photoshopped that it takes away from the 'softness' factor. Im getting a more "look-at-his-muscles" vibe from this picture.