Downy: Naturally soft, 2

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander

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Guest commenter

This is the best... nice work...

corre's picture
196 pencils

I think this one of the three conveys the message of "softness" best.
Don't like the girl in pink, when I saw the ad on the road side I just thought the girl was naked.

Guest commenter's picture
Guest commenter


Fantastic art direction!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

Where the nipple is??

Guest's picture

I want to suck these guy's abs!!!!!!!!!!He's so H O T! I wanna blow him!

Guest's picture

No one cares love. And you can barely see the lads abs anyways.

Guest's picture

Personally, I reckon these pictures are so incredibly photoshopped that it takes away from the 'softness' factor. Im getting a more "look-at-his-muscles" vibe from this picture.

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