Downy: Naturally soft, 1
Advertising Agency: Grey Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander
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12 Comments
Skin-tight does not equal soft. Wearing nothing does not equal "naturally" soft. Since when is feeling like you're naked when you're actually wearing clothes a good thing?
Mmmm..... i think the idea as simple as wearing your own skin. And provided you have a bad one, or not it's nice idea and the art direction is superb....
Someone's been reading Sports Illustrated, I see.
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No, I am not a media buyer.
Seriously. And the SI body-painting swimsuit edition was from several years ago too, wasn't it?
Another one just this past summer. But the original was about five years ago, I think. These arent bad, really. Nice art direction, well executed paint work, and it does show the benefit of the product.
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No, I am not a media buyer.
Yah... i saw the previous works.
And agreed with you, these aren't bad... and i like the art direction too... its great pieces of work to keep in folio... especially for the Art Director.
Damn, sucks 4 real.
Lets hope this company doesn't do an ad for "Naturally Soft" Condoms.
nuf said....
I would like to see one for bras and panties, though. :)
Very masculine train of thought
Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha
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Chief Creative Director Nexus BBDO
DOne, in argentina, for a TV spot. Don´t remember agency or product, sorry. I´ll look it up.
Lucas.