Downy: Naturally soft, 1

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander

December 2008


A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Skin-tight does not equal soft. Wearing nothing does not equal "naturally" soft. Since when is feeling like you're naked when you're actually wearing clothes a good thing?

Guest commenter's picture
Guest commenter

Mmmm..... i think the idea as simple as wearing your own skin. And provided you have a bad one, or not it's nice idea and the art direction is superb....

SeanMartin's picture

Someone's been reading Sports Illustrated, I see.


No, I am not a media buyer.

ackattak's picture
396 pencils

Seriously. And the SI body-painting swimsuit edition was from several years ago too, wasn't it?

SeanMartin's picture

Another one just this past summer. But the original was about five years ago, I think. These arent bad, really. Nice art direction, well executed paint work, and it does show the benefit of the product.


No, I am not a media buyer.

Guest commenter's picture
Guest commenter

Yah... i saw the previous works.

And agreed with you, these aren't bad... and i like the art direction too... its great pieces of work to keep in folio... especially for the Art Director.

Dorn's picture

Damn, sucks 4 real.

ragecg's picture
73 pencils

Lets hope this company doesn't do an ad for "Naturally Soft" Condoms.

nuf said....

Toro's picture
1042 pencils

I would like to see one for bras and panties, though. :)

Guest's picture

Very masculine train of thought

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha

Chief Creative Director Nexus BBDO

Guest's picture

DOne, in argentina, for a TV spot. Don´t remember agency or product, sorry. I´ll look it up.


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