Downy: Grey
Don’t let your washing machine make you uncomfortable.
Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio
Art Director: Diego Rubio
Copywriter: Coco Olivera


20 comments
like it some way. new insight of feeling uncomfortable with cloth
Looks great, nice job.
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brandon
www.brandonknowlden.com
Bueno Grey, bueno
yep. I like it to althought it seems little bit overpromising. In fact this is what makes it really good. Nice kind of absurdity.
http://www.mixcloud.com/miko1aj/
I think I see where you're going, but the writing is bad.
DONE
http://farm2.static.flickr.com/1071/1411686469_27ea414e27.jpg
it's a totally different idea. c'mon! dont just post "DONE" without thinking a second...
its a different idea
there has to be a law about this "DONE" business, cuz it's about the most irritating comment ever.
And even when ppl put "DONE DONE DONE" and they give an example, and then it turns out the example does not even match the featured ad, then it becomes irritating and a waste of time.
you're soooooo right!
I like them, they are clever.
I don't get these can someone please explain the idea?
Its different campgn... NOT GREAT by any standard though...
http://www.watgame.com
na its not something new....its a regular stuff...not effective enough...
To "Piltrafa" (you´re spanish, aren´t you?). The conection between this ad and the picture you show is true, but I think the idea is completely different. By the same way, we can find the same in an ad where it showed a car..and another...you understand me?
ta bueno, piltrafa relájate.
Nice
nice, smart, funny and cool! really like it!
concept is goooood but it could be better with a new art direction
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
just amazing..
Infected by a virus called CREATIVE | "And ya I Love Everything"
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