Downy: Grey

Don’t let your washing machine make you uncomfortable.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio
Art Director: Diego Rubio
Copywriter: Coco Olivera

March 2008


sumsum's picture
615 pencils

like it some way. new insight of feeling uncomfortable with cloth

bknowlden's picture
3647 pencils

Looks great, nice job.

Ed Mintone's picture
Ed Mintone
585 pencils

Bueno Grey, bueno

miko1aj's picture
3086 pencils

yep. I like it to althought it seems little bit overpromising. In fact this is what makes it really good. Nice kind of absurdity.

monicamexico's picture
830 pencils

I think I see where you're going, but the writing is bad.

sumsum's picture
615 pencils

it's a totally different idea. c'mon! dont just post "DONE" without thinking a second...

hoperator's picture
80 pencils

its a different idea

idt's picture
44 pencils

there has to be a law about this "DONE" business, cuz it's about the most irritating comment ever.

And even when ppl put "DONE DONE DONE" and they give an example, and then it turns out the example does not even match the featured ad, then it becomes irritating and a waste of time.

sumsum's picture
615 pencils

you're soooooo right!

Miss Candy Pop's picture
Miss Candy Pop
58 pencils

I like them, they are clever.

ManchuChanchu's picture
701 pencils

I don't get these can someone please explain the idea?

a2o's picture
139 pencils

Its different campgn... NOT GREAT by any standard though...

poojagadodia's picture
194 pencils
na its not something new....its a regular stuff...not effective enough...

Killer Sambayano's picture
Killer Sambayano
19 pencils

To "Piltrafa" (you´re spanish, aren´t you?). The conection between this ad and the picture you show is true, but I think the idea is completely different. By the same way, we can find the same in an ad where it showed a car..and understand me?

felo araujo's picture
felo araujo
16 pencils

ta bueno, piltrafa relájate.

Tincho's picture
1093 pencils


chikirom's picture
133 pencils

nice, smart, funny and cool! really like it!

Enas's picture
741 pencils

concept is goooood but it could be better with a new art direction

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

funky_frogii's picture
2536 pencils

just amazing..

Infected by a virus called CREATIVE | "And ya I Love Everything" |

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