Downy: Green

Celebration. An exclusive new scent for Tet.

Tet is a holiday season.

Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director: David Guerrero
Creative Directors: Joel Limchoc
Art Directors: Joel Limchoc, Jeck Ebreo
Copywriters: Simon Welsh, Tim Villela
Producer: Al Salvador
Accounts: Felicia Almario, Lynne Esguerra
Computer Artist: Manny Vailoces

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nC's picture
50 pencils

firework seems not relate with the product but the concept.
script words are not legible.
Try use some serif to give clear reading and elegant feels.

marcooo's picture
38 pencils

good stuff

rockdboat's picture
16 pencils

Geez nC... of course the 'fireworks' don't relate to the product - they relate to the word "celebration"!! But they're made up of flowers... and they're talking about 'a new scent'... get the picture?

stephen chiu's picture
stephen chiu
50 pencils

Sounded like you're from the agency. But, who are you trying to fool? Tet is not a holiday in the Philippines except for big time scammers.

nC's picture
50 pencils

thx rockdboat

Wordnerd's picture
6662 pencils


troubadour's picture
20 pencils

nice concept and art direction, I agree with nC, the typography could have been better

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils


niranjanhg's picture
211 pencils

I love it, only the problem with the typography..Done.

advertising is my life's picture
advertising is ...
6 pencils

beautiful and powerful campaign. Congratulations.

vurtomatic's picture
364 pencils

Because we all want
to smell different
during the hols.

biabitch's picture
298 pencils

is tide a bbdo brand?

stephen chiu's picture
stephen chiu
50 pencils


Zeus's picture
912 pencils

this is a phat ass art direction, EXCELENT

tony truong's picture
tony truong
40 pencils

Tet in Philippine? Excreta, scam.

mae abigail's picture
mae abigail
27 pencils

Who's TET? What's TET? This is so lame.

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