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Down there

Published/Aired: 
June 2007

Tags

Description: 

Lactacyd Intimate Care is a new soap. It contains lactic acid that helps you maintain your natural pH balance and stay fresh the whole day through.

The new soap for down there

Advertising Agency: Grey Stockholm, Stockholm, Sweden
Creative Director: Martin Stadhammar
Art Directors: Sten Åkerblom, Marcus Enström
Copywriter: Josefine Adner
Photographer: Alexander Crispin
Additional credits: Lotta Jarnesjö, Veronica Björklund

Comments (13)

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Highest Rated

sree ram's picture
sree ram
Activity Score 4

pretty presentable ..

LAZ's picture
LAZ
Activity Score 288

hehe.. nice

Beatboxer's picture
Beatboxer
Activity Score 1517

Stupid!

Crayon's picture
Crayon
Activity Score 163

nice. i like it

no-ideas-original's picture
no-ideas-original
Activity Score 106

Yuk!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

'Down there', 'the 'lady garden', 'the crown jewels'

Its a nice way of saying that you scrub your twat/cock and arsehole with it.

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It's only an ad.

Steeef's picture
Steeef
Activity Score 135

Students work i hope...

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

seems like a first idea

Carlos Duty's picture
Carlos Duty
Activity Score 96

and a bad one

Kin's picture
Kin
Activity Score 86

...soap for kids...

raverus's picture
raverus
Activity Score 1476

i don't believe it's from grey!

I think Im good tats why Im here's picture
I think Im good...
Activity Score 48

just because it's for down there, you have to move the soap holder down there? so toothbrush holder must be located at same level as your mouth? Shampoo holder..??

StevenW's picture
StevenW
Activity Score 4

If they made a new toothpaste that you applied to your feet, then yes the toothbrush holder would move. Don't make dumb comments! Personally I like the idea, but not the execution. Doesn't feel premium enough for such an intimate product.

sree ram's picture
sree ram
Activity Score 4

pretty presentable ..

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