The new soap for down there
Lactacyd Intimate Care is a new soap. It contains lactic acid that helps you maintain your natural pH balance and stay fresh the whole day through.
Advertising Agency: Grey Stockholm, Stockholm, Sweden
Creative Director: Martin Stadhammar
Art Directors: Sten Åkerblom, Marcus Enström
Copywriter: Josefine Adner
Photographer: Alexander Crispin
Additional credits: Lotta Jarnesjö, Veronica Björklund