Dovre its a norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We tok one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.
Photographer: Joon Brandt
Additional credits: Øyedrops
Published: February 2010
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
16 Comments
can someone please explain the idea...
Enchanting underwear! So mens underpants are attractive to big nosed giants..a fairytale indeed!
This is art :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
This one is better.
Simple ideas are the best !
Somebody has been voting for themselves (multiple times).
????????????????????????????????????????????????
this is not advertising,sorry
I do understand how pointless this image would seem to someone not familiar with the story:)
The stories about Espen Askeladd (The Ashlad) are known to pretty much all people in Norway, and probably most of scandinavia.
I´m not going to write down the entire story here to explain (it´s long..), but the scene here is from one of the most famous situations he is in, fooling a troll to cut up his own gut.
Most countries do have their own well known folk tales and stories that contains scenes instantly recognized by residents of that country.
As such, the brand Dovre wanted us to do a couple of well known scenes from the stories, and have "Espen" wear Dovre clothes.
Hope that explains a little more of the thought behind the campaign... :)
see rap
i dont get it either
enchanting underwear ????
I dont like the actor.. He is not at all "in the moment"
I hate it.
So Vague
the great art overwhelmed the ad--no sale
excellent ad
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~