Dovre: Enchanting Quality, 2

Dovre its a norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We tok one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.

Photographer: Joon Brandt
Additional credits: Øyedrops

February 2010


bobby666's picture
1460 pencils

can someone please explain the idea...

Phil Lestino's picture
Phil Lestino
1684 pencils

Enchanting underwear! So mens underpants are attractive to big nosed giants..a fairytale indeed!

Hibon's picture
3734 pencils

This one is better.

Simple ideas are the best !

thedesignaddict's picture
5403 pencils

Somebody has been voting for themselves (multiple times).

monsieurange's picture
520 pencils


Mike.L's picture
79 pencils

this is not advertising,sorry

chris_sl's picture
2 pencils

I do understand how pointless this image would seem to someone not familiar with the story:)
The stories about Espen Askeladd (The Ashlad) are known to pretty much all people in Norway, and probably most of scandinavia.
I´m not going to write down the entire story here to explain (it´s long..), but the scene here is from one of the most famous situations he is in, fooling a troll to cut up his own gut.
Most countries do have their own well known folk tales and stories that contains scenes instantly recognized by residents of that country.
As such, the brand Dovre wanted us to do a couple of well known scenes from the stories, and have "Espen" wear Dovre clothes.
Hope that explains a little more of the thought behind the campaign... :)

hufflepoff's picture
430 pencils

see rap

baconfrank's picture
40 pencils

i dont get it either

sintra's picture
699 pencils

enchanting underwear ????

Imagepro's picture
112 pencils

I dont like the actor.. He is not at all "in the moment"

Davosk's picture
4815 pencils

I hate it.

Waheed's picture
47 pencils

So Vague

Sven Gali's picture
Sven Gali
845 pencils

the great art overwhelmed the ad--no sale

rolling.stone's picture
2740 pencils

excellent ad


~ Quite obviously, I have gathered no moss ! ~

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