Enchanting Quality, 2

February 2010

Dovre its a norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We tok one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.

Photographer: Joon Brandt
Additional credits: Øyedrops

Comments (16)

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bobby666's picture
Activity Score 1460

can someone please explain the idea...

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Enchanting underwear! So mens underpants are attractive to big nosed giants..a fairytale indeed!

alexander_bickov's picture
Activity Score 3279

This is art :)

Hibon's picture
Activity Score 3736

This one is better.

Simple ideas are the best !

thedesignaddict's picture
Activity Score 5403

Somebody has been voting for themselves (multiple times).

monsieurange's picture
Activity Score 520


Mike.L's picture
Activity Score 79

this is not advertising,sorry

chris_sl's picture
Activity Score 2

I do understand how pointless this image would seem to someone not familiar with the story:)
The stories about Espen Askeladd (The Ashlad) are known to pretty much all people in Norway, and probably most of scandinavia.
I´m not going to write down the entire story here to explain (it´s long..), but the scene here is from one of the most famous situations he is in, fooling a troll to cut up his own gut.
Most countries do have their own well known folk tales and stories that contains scenes instantly recognized by residents of that country.
As such, the brand Dovre wanted us to do a couple of well known scenes from the stories, and have "Espen" wear Dovre clothes.
Hope that explains a little more of the thought behind the campaign... :)

hufflepoff's picture
Activity Score 430

see rap

baconfrank's picture
Activity Score 40

i dont get it either

sintra's picture
Activity Score 699

enchanting underwear ????

Imagepro's picture
Activity Score 112

I dont like the actor.. He is not at all "in the moment"

Davosk's picture
Activity Score 4815

I hate it.

Waheed's picture
Activity Score 47

So Vague

Sven Gali's picture
Sven Gali
Activity Score 845

the great art overwhelmed the ad--no sale

rolling.stone's picture
Activity Score 2741

excellent ad


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