Dovre: Enchanting Quality, 1

Dovre its a norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We tok one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.

Photographer: Joon Brandt
Additional credits: Øyedrops
Published: February 2010


uddhav's picture
27 pencils


bobby666's picture
1460 pencils

decode the idea for me someone...

Phil Lestino's picture
Phil Lestino
1686 pencils

Even the ttree is yawning!

Direstion's picture
115 pencils

I guess he is enchanting bad fairy tale characters?

ek kanya's picture
ek kanya
814 pencils

yeah, can someone decode the idea? anything from a popular fable?

am an advertising junkie | read my flog at

Hibon's picture
3734 pencils

The photo of the guy... is forced.

Simple ideas are the best !

mike11's picture
279 pencils

I agree with Hibon. Looks stiff, posed & unnatural.

veneg's picture
45 pencils

Why is he looking back ?

tchifi's picture
164 pencils

I really can't make the link between underwear and enchanting quality.

dsklan's picture
1928 pencils

wouldnt it be helpfull to show underwear, if you want to advertise it?

sintra's picture
699 pencils

previous art is better. but I still don't think much of the idea

Imagepro's picture
112 pencils

It could be so great.. But this does not reflect the famous fable from Norway. The character from the fables are blond and at least 10 years younger.

Sven Gali's picture
Sven Gali
845 pencils

Great artwork...really.

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