Dovre: Enchanting Quality, 1
Dovre its a norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We tok one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.
Photographer: Joon Brandt
Additional credits: Øyedrops
Published: February 2010
13 comments
nice
decode the idea for me someone...
Even the ttree is yawning!
I guess he is enchanting bad fairy tale characters?
yeah, can someone decode the idea? anything from a popular fable?
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The photo of the guy... is forced.
Simple ideas are the best !
I agree with Hibon. Looks stiff, posed & unnatural.
Why is he looking back ?
I really can't make the link between underwear and enchanting quality.
wouldnt it be helpfull to show underwear, if you want to advertise it?
previous art is better. but I still don't think much of the idea
It could be so great.. But this does not reflect the famous fable from Norway. The character from the fables are blond and at least 10 years younger.
Great artwork...really.