Dove Pro Age Skin Care: Mary
too many wrinkles to be in an anti-aging ad
but this isn't an anti-aging ad. this is pro-age.
a new line of skin care from dove. beauty has no age limit.
Advertising Agency: Ogilvy & Mather, Chicago, USA
Creative Director: Maureen Shirreff
Copywriter: Rebecca Rush
Art Director: Rock Pausig
11 comments
Whatever I say will kill the moment here. So go on, folks, pay your tributes.
(Not saying I don't like it...just that the 'Pro-age' bit sounds a little too petty a word-play)
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
It's a continuation of the Dove strategy. I like this US campaign in terms of execution compared to last years Dove campaign:
http://adsoftheworld.com/media/print/dove_wrinkled_/_wonderful
http://adsoftheworld.com/media/print/dove_grey_/_gorgeous
http://adsoftheworld.com/media/print/dove_half_empty_/_half_full
http://adsoftheworld.com/media/print/dove_44_hot_/_44_not
http://adsoftheworld.com/media/print/dove_flawed_/_flawless
http://adsoftheworld.com/media/print/dove_fat_/_fit
But both are great and break through the clutter of the health and beauty category.
Ivan Raszl, admin of AotW
I don't doubt it. Just..sayin'
Heck, why be snarky. I like it. I am not too much a fan of the Pro-age usage, but I'll live with it.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
i disagree - its not petty. pro-age is supposed to be empowering, a backlash against what the beauty industry has done to perpetuate insecurity in women who are less that photoshopped perfection.
I like it a lot, its true, really beautiful and its works for aged tg better then celebrity, who have millions to make cosmetic operations.
honest work, love it.
wow. this real beauty campaign is getting ballsier than ever.
The confident smile really helps sell in this one.
Jeff
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not to mention the emphasis on that giant ring on her finger, looks like real beauty helps ya bag a rich husband to ;)
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go drown yourself in chemically-laden antiwrinkle cream.