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Dove Pro Age Skin Care: Diana
too old to be in an anti-aging ad
but this isn't an anti-aging ad. this is pro-age.
a new line of skin care from dove. beauty has no age limit.
Advertising Agency: Ogilvy & Mather, Chicago, USA
Creative Director: Maureen Shirreff
Copywriter: Rebecca Rush
Art Director: Rock Pausig
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Comments
very nice but then again cool and provocative strategy to begin with...
I approve. Bold and very on-target.
Jeff
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