Ads of the World

Ads of the World™ an All Creative World site

Dove Pro Age Skin Care: Daniela

Dove Pro Age Skin Care: Daniela
Your rating: None Average: 7.1 (17 votes)

too many age spots to be in an anti-aging ad
but this isn't an anti-aging ad. this is pro-age.
a new line of skin care from dove. beauty has no age limit.

Advertising Agency: Ogilvy & Mather, Chicago, USA
Creative Director: Maureen Shirreff
Copywriter: Rebecca Rush
Art Director: Rock Pausig

29 Comments

Jet Propulsion Lab's picture 10719 pencils

Dove, American Express, IBM or what have you. You can just tell it's an Ogilvy (USA)
ad from a mile away. Arrrrghh! :(

esotericusername's picture 313 pencils

beauty has an age limit.

Jumo's picture 598 pencils

-1 !!!

---
Jumo,
Art Director FP7 Morocco

velle's picture 1560 pencils

yes, beauty has an age limit.
but after a point, i think it ceases to matter too much because you stop seeking approval from others and start seeking your own, because you know when you were young and beautiful, people wanted to associate with you for purely selfserving reasons - your beauty gave them pleasure - and that's ok, because youve done it too, and you will continue to do it - it's human nature.
but at the same time, you also see that you can be forgiving, and even if they dont give you want you want, you can find a way to still be really happy.
and then when you think about it, youve learned how to be more selfreliant, more compassionate, more... humane.

i woke up on the right side of bed today :)

Cooxie's picture 124 pencils

It would have been great to also have the photographer in the credits.

Blahg's picture 644 pencils

I liked this campaign until I actually investigated the packaging. They didn't follow through on the concepts execution. The packaging tells people that it will "make your skin look and feel younger" which is the anti-thesis of this concept. It doesn't matter how good an ad is, if when the consumer goes to purchase the product the packaging contradicts the advertising your campaign is less successful.

Ad Junkie At Large's picture 562 pencils

so true. it's input like that, backed up with research that make this website so worth while. thanks blahg

Jumo's picture 598 pencils

+1

---
Jumo,
Art Director FP7 Morocco

nautylus's picture 75 pencils

finally a brain rather than a mouth :)

velle's picture 1560 pencils

well said, blahg.
however, it also meant the agency that did this, did a good job out of it.
our job is to sell, it matters less how well a product performs. as long as it performs, somewhat.

i know how this makes me sound. i have questionable morals.
but yes, i have questionable morals. im in advertising.

Spanky's picture 2340 pencils

the tv is good. nice idea behind it. but the print is pretty flat.

Pacific Blue's picture 335 pencils

OMG!
Did you find the "© Unilever" in her leg?
WTF!!!!

-------------------------------------
/// The clock is laughing in my face ///

magintosh's picture 62 pencils

dude thats sick as shit. saw that also.

why would that be placed there?

velle's picture 1560 pencils

LOL. i bet it was to make someone happy.

twelve_noon's picture 615 pencils

how did you notice! and how did it get there?

ahmed ragheb's picture 301 pencils

HUH where's the beauty !?

Rog's picture 6110 pencils

Love to hear the focus groups comments on this little doozie.

>>>> That's not an ad. THIS is an ad.

TopJeff's picture 487 pencils

I like the concept, but I don't like this pose as much as the "Diana" version.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

deep_tracy's picture 588 pencils

i like these and all. i'm just wondering... where'd they get these old ladies? are they retired porn stars?

Ad Junkie At Large's picture 562 pencils

no they're everyday women, and i believe that all women young and old are beautiful in their own way hahahaha i'm sorry

velle's picture 1560 pencils

dont look at them like that. old ladies need love too.

Bob Bobman's picture 14 pencils

Maybe I'm too cynical for this but...

1. The art director surely must have done a casting to find an old woman who's not pretty but in no case too ugly. Meaning he must've said a few times...bah too ugly.

2. With a professional photographer and some nice lighting even I look pretty in the pink.

heymmb's picture 49 pencils

I agree with you all

The `real beauty` campaign has a lot of lies. Actually, the little fat girls in the ads are a little pretty
They didn`t put really uggly girls without kilos of photoshop

I wanna see a campaign without make up, photoshop and exccelent photographers

This... is the real beauty.

.This conversation is over.

velle's picture 1560 pencils

thats branding suicide. they dont want to turn whole segments of their target audience off. this is advertising - we deliver fantasy. fantasy that's as close to reality as possible

matat's picture 40 pencils

The unilever c in her leg is hilerious, why is it there? ba haaaa

postman's picture 955 pencils

Easy, she's property of Unilever. Want to buy her? What about, let's say... 2,000 $? ;)

matat's picture 40 pencils

lol, um no thanks!

Guest's picture

the messege is good, to let women breathe for once and not burry themselves under the pressures of looking young always. they do get old and its ok

sree ram's picture 4 pencils

there is a limit for copyrights and CopyWriting..this had exceeded both i guess..

Cutting the Clutter.

Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more

Recommend us on Google