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Dove Pro Age Skin Care: Daniela

Dove Pro Age Skin Care: Daniela
Your rating: None Average: 3.9 (7 votes)

too many age spots to be in an anti-aging ad
but this isn't an anti-aging ad. this is pro-age.
a new line of skin care from dove. beauty has no age limit.

Advertising Agency: Ogilvy & Mather, Chicago, USA
Creative Director: Maureen Shirreff
Copywriter: Rebecca Rush
Art Director: Rock Pausig

Comments

Jet Propulsion Lab's picture 9781 pencils

Dove, American Express, IBM or what have you. You can just tell it's an Ogilvy (USA)
ad from a mile away. Arrrrghh! :(

esotericusername's picture 313 pencils

beauty has an age limit.

Jumo's picture 341 pencils

-1 !!!

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Jumo,
Art Director FP7 Morocco

Cooxie's picture 124 pencils

It would have been great to also have the photographer in the credits.

Blahg's picture 648 pencils

I liked this campaign until I actually investigated the packaging. They didn't follow through on the concepts execution. The packaging tells people that it will "make your skin look and feel younger" which is the anti-thesis of this concept. It doesn't matter how good an ad is, if when the consumer goes to purchase the product the packaging contradicts the advertising your campaign is less successful.

Ad Junkie At Large's picture 562 pencils

so true. it's input like that, backed up with research that make this website so worth while. thanks blahg

Jumo's picture 341 pencils

+1

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Jumo,
Art Director FP7 Morocco

nautylus's picture 31 pencils

finally a brain rather than a mouth :)

Spanky's picture 2023 pencils

the tv is good. nice idea behind it. but the print is pretty flat.

Pacific Blue's picture 333 pencils

OMG!
Did you find the "© Unilever" in her leg?
WTF!!!!

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/// The clock is laughing in my face ///

twelve_noon's picture 590 pencils

how did you notice! and how did it get there?

ahmed ragheb's picture 291 pencils

HUH where's the beauty !?

Rog's picture 6110 pencils

Love to hear the focus groups comments on this little doozie.

>>>> That's not an ad. THIS is an ad.

TopJeff's picture 487 pencils

I like the concept, but I don't like this pose as much as the "Diana" version.

Jeff

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TopCreatives, the premier online community for creative pros.

deep_tracy's picture 501 pencils

i like these and all. i'm just wondering... where'd they get these old ladies? are they retired porn stars?

Ad Junkie At Large's picture 562 pencils

no they're everyday women, and i believe that all women young and old are beautiful in their own way hahahaha i'm sorry

Bob Bobman's picture 14 pencils

Maybe I'm too cynical for this but...

1. The art director surely must have done a casting to find an old woman who's not pretty but in no case too ugly. Meaning he must've said a few times...bah too ugly.

2. With a professional photographer and some nice lighting even I look pretty in the pink.

heymmb's picture 44 pencils

I agree with you all

The `real beauty` campaign has a lot of lies. Actually, the little fat girls in the ads are a little pretty
They didn`t put really uggly girls without kilos of photoshop

I wanna see a campaign without make up, photoshop and exccelent photographers

This... is the real beauty.

.This conversation is over.

matat's picture 40 pencils

The unilever c in her leg is hilerious, why is it there? ba haaaa

postman's picture 959 pencils

Easy, she's property of Unilever. Want to buy her? What about, let's say... 2,000 $? ;)

matat's picture 40 pencils

lol, um no thanks!

Guest's picture

the messege is good, to let women breathe for once and not burry themselves under the pressures of looking young always. they do get old and its ok

sree ram's picture 4 pencils

there is a limit for copyrights and CopyWriting..this had exceeded both i guess..

Cutting the Clutter.

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