Dove Heat: Brush

Abusing your hair? Dove Heat Defense Therapy System repairs and protects your hair from damage caused by heat styling.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Art Director: Maayan Froind
Creative Director: Nir Levi
Copywriters: Sahar Lewenstein, Daniel Zaks
Account Management: Hanit Marinov, Yoni Friedman, Keren Moyal
Illustrator: Studio Orso
Published: June 2010

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22 comments

Adaddicted's picture
Adaddicted
3435 pencils

like the bottles against the red background

withalltherespects

art.vs.commerce's picture
art.vs.commerce
566 pencils

Interesting, not great art direction

shahid.h's picture
shahid.h
256 pencils

i wonder if the headline was needed...

dollypoppin's picture
dollypoppin
1423 pencils

I don't see the connection between "heat" and that spiky brush.

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"Nihil sub sole novum"

stadmed's picture
stadmed
23 pencils

The headline seems to be hanging very loosely...

shack

shortafella's picture
shortafella
1059 pencils

boring. old idea. low execution

TommyO's picture
TommyO
1866 pencils

Ooh, sexy.

prs's picture
prs
210 pencils

nice one although i think the tag's (Abusing Your Hair?) placement was worse. i think it would be much nicer if the tag's placement and size has been better and it would have definitely made much more sense if the spiky brush's tail looked like "real hair (damaged)" instead of leather tail. Anyways nice work.

Don't follow the herd - be yourself!

Hibon's picture
Hibon
3731 pencils

Sorry... i think Dove must keep on with Ogilvy all over the world, if not this is the result.(a one shot ad for fun)

Simple ideas are the best !

Guest's picture
Guest

I like.....very creative

Tommy G.'s picture
Tommy G.
897 pencils

The idea is not new, far from that. Your only chance was to make something spectacular and you missed it. Even the shadows are weak.

Take your time and keep working, don't play PS3 during your worktime.

Guest's picture
Guest

what ps3 rocks.... youre an xbox fan arent you

freakart's picture
freakart
534 pencils

3D sucks

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Creativity!

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jackal hunts's picture
jackal hunts
325 pencils

Yawn...

dot.dot.'s picture
dot.dot.
25 pencils

headache .........

Guest's picture
Guest

Bad layout... sorry

bobby666's picture
bobby666
1460 pencils

not good dude.

meraj's picture
meraj
216 pencils

old concept with interesting execution

pdabhinav's picture
pdabhinav
100 pencils

too old

Guest's picture
Guest

very bad...looks like it was made in the 80s

Sjobs94's picture
Sjobs94
56 pencils

very creative

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