Dove Hair Fall Therapy: Brush

Instant hair fall protection.

Advertising Agency: Ogilvy & Mather Asia Pacific, Hong Kong
Photographer: Eric Seow, Beacon Pictures
Retoucher: Aries, Yau Digital
Executive Creative Director: Christen Monge
Creative Directors: Troy Sullivan, Annie Wong
Art Director: Kenneth Kuan
Copywriter: Bradley Wilson
Agency Producer: Brell Chen

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14 comments

fankar's picture
fankar
7 pencils

Scissor option is much communicative and creative.

dshott's picture
dshott
475 pencils

yep two's on that

JAGGY's picture
JAGGY
1382 pencils

It's intense. Not instant.

I like the idea. Effective.

Jaggy, MICA Ahmedabad

Guest's picture
Guest

Instant bloody scalp protection.

luispiter's picture
luispiter
2756 pencils

---
http://mimundoenotromundo.blogspot.com/

mmmm do not know if this is the execution ... for me the idea falls short

sonucoues2002's picture
sonucoues2002
804 pencils

seen this thousand times
try something new

Guest's picture
Guest

yaaawwwnnn

kalpesh78's picture
kalpesh78
2580 pencils

nice simple - direct.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

wtf????

AdvMan's picture
AdvMan
299 pencils

It's cleaver.
Sorunun etkili bir şekilde izah edildiği temiz bir iş

İyi Reklam, Kötü Reklam
www.fi

NOOR R.'s picture
NOOR R.
16 pencils

don't you find it really close to this
http://adsoftheworld.com/media/print/pantene_brush

anyway if it didn't exist it's not that clever.

Guest's picture
Guest

it is right to way of hair fole

Madibaman's picture
Madibaman
101 pencils

Apart from the nice photography, the idea bombs. I can only say well done to Eric and Aries.

Problem/solution is probably the easiest and most ineffective form of presenting an idea. It's one of the oldest creative tricks in the book and done to death, really. Two things I've noticed Ogilvy seems to be excellent in doing are problem/solution ideas and exaggerated-benefit ideas. They claim 360 branding but always seem to come up with such obvious scam campaigns. Does this print campaign look anything like the current global Dove campaign's look and feel or even strategy? 3CDs. Just like the Ogilvy Singapore's campaign for some torchlight. Zzzzzz....

Boxey's picture
Boxey
8885 pencils

intense ad fail

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