DOVE Define & Shine Control Gel: The Simpsons

I find this campaign absolutely lovely. Great thought, and gets such a wide range of people by the familiarity of the characters. You even read the copy because of it. Swish!

Good job. But not too good for prizes.

this one works best in the whole bunch. imagine a double page with bigger illustrations and less copy would be way more impactful and eye-stopping. cheers!

Unstick your style, ha ha. This is lovely :) But only this among all four.
The other three make me think "so what".

i find this one better than the rest..

overall art direction could be better.

Lovely copy. Hats-off.

Simple.
Or maybe I should say too simple?

she looks like she's high

it's not necesary to see the old marge