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Brush

Agency: 
Published/Aired: 
June 2010
Description: 

Abusing your hair? Dove Heat Defense Therapy System repairs and protects your hair from damage caused by heat styling.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Art Director: Maayan Froind
Creative Director: Nir Levi
Copywriters: Sahar Lewenstein, Daniel Zaks
Account Management: Hanit Marinov, Yoni Friedman, Keren Moyal
Illustrator: Studio Orso

Comments (22)

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Highest Rated

Sjobs94's picture
Sjobs94
Activity Score 80

very creative

Adaddicted's picture
Adaddicted
Activity Score 3435

like the bottles against the red background

withalltherespects

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

Interesting, not great art direction

shahid.h's picture
shahid.h
Activity Score 256

i wonder if the headline was needed...

dollypoppin's picture
dollypoppin
Activity Score 1423

I don't see the connection between "heat" and that spiky brush.

---------
"Nihil sub sole novum"

stadmed's picture
stadmed
Activity Score 23

The headline seems to be hanging very loosely...

shack

shortafella's picture
shortafella
Activity Score 1063

boring. old idea. low execution

TommyO's picture
TommyO
Activity Score 1866

Ooh, sexy.

prs's picture
prs
Activity Score 210

nice one although i think the tag's (Abusing Your Hair?) placement was worse. i think it would be much nicer if the tag's placement and size has been better and it would have definitely made much more sense if the spiky brush's tail looked like "real hair (damaged)" instead of leather tail. Anyways nice work.

Don't follow the herd - be yourself!

Hibon's picture
Hibon
Activity Score 3736

Sorry... i think Dove must keep on with Ogilvy all over the world, if not this is the result.(a one shot ad for fun)

Simple ideas are the best !

Guest's picture
Guest

I like.....very creative

Tommy G.'s picture
Tommy G.
Activity Score 897

The idea is not new, far from that. Your only chance was to make something spectacular and you missed it. Even the shadows are weak.

Take your time and keep working, don't play PS3 during your worktime.

Guest's picture
Guest

what ps3 rocks.... youre an xbox fan arent you

freakart's picture
freakart
Activity Score 534

3D sucks

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Creativity!

freakart.lv | Twitter

jackal hunts's picture
jackal hunts
Activity Score 325

Yawn...

dot.dot.'s picture
dot.dot.
Activity Score 25

headache .........

Guest's picture
Guest

Bad layout... sorry

bobby666's picture
bobby666
Activity Score 1460

not good dude.

meraj's picture
meraj
Activity Score 216

old concept with interesting execution

pdabhinav's picture
pdabhinav
Activity Score 100

too old

Guest's picture
Guest

very bad...looks like it was made in the 80s

Sjobs94's picture
Sjobs94
Activity Score 80

very creative

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