Comments (13)

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chintan ruparel's picture
chintan ruparel
Activity Score 1516

i think its stupid! after reading the copies in the next campaign (transport for london campaign), this seems very childish to me. mayb its not fair to judge that way, besides its a different medium. still, this is not exactly cool. bt its good to see an agency like mudra, mumbai doing creative stuff.

~ old habits die hard, older ones never do ~

addyhoch10's picture
Activity Score 2592

wow what a waste of money.
i think a thin strip would have done it (not sure if this was possible though)
maybe they could have added some ruler marks, there's way too much white space.
the idea behind it is ok

kalpesh78's picture
Activity Score 2578

I agree to the rulermarks.. it definately adds to the idea..hmm I smell Scam..

ideas....30 minutes nahi toh free.

darren's picture
Activity Score 2

v cool idea.
dont need rulermarks
hmm...must be difficult to get so much space.

great work.

chimie's picture
Activity Score 156

I like the idea. But really looks like scam.

jennywhx's picture
Activity Score 1142

for me the idea is pretty smart, but perhaps the art direction can be better.

GeGeGe's picture
Activity Score 46

been used millon times!

xtianwilliams's picture
Activity Score 58

the ad is in English....the newsprint is not. Pretty sure that answers the question as to whether or not this ad is legit.

addyhoch10's picture
Activity Score 2592


kc_brock's picture
Activity Score 703

nice use of medium. agreed, thinner ad would have been just as good. if it was a possible buy.


Fairandbalanced's picture
Activity Score 10

Hard to believe the client would have paid all this money, for all this white space, for this arguably mediocre idea. I not be knowing?

ivanlim's picture
Activity Score 262

actually, fat people don't like to be reminded that they're fat.

so i guess this ad has bigger problems that 'a lot of white space'. (actually, i don't even think white space is a problem)

perhaps focussing on the positives of being slim works better.

Cedars's picture
Activity Score 77


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