chintan ruparel's picture
chintan ruparel
1516 pencils

i think its stupid! after reading the copies in the next campaign (transport for london campaign), this seems very childish to me. mayb its not fair to judge that way, besides its a different medium. still, this is not exactly cool. bt its good to see an agency like mudra, mumbai doing creative stuff.

~ old habits die hard, older ones never do ~

addyhoch10's picture
2592 pencils

wow what a waste of money.
i think a thin strip would have done it (not sure if this was possible though)
maybe they could have added some ruler marks, there's way too much white space.
the idea behind it is ok

kalpesh78's picture
2578 pencils

I agree to the rulermarks.. it definately adds to the idea..hmm I smell Scam..

ideas....30 minutes nahi toh free.

darren's picture
2 pencils

v cool idea.
dont need rulermarks
hmm...must be difficult to get so much space.

great work.

chimie's picture
156 pencils

I like the idea. But really looks like scam.

jennywhx's picture
1142 pencils

for me the idea is pretty smart, but perhaps the art direction can be better.

GeGeGe's picture
46 pencils

been used millon times!

xtianwilliams's picture
58 pencils

the ad is in English....the newsprint is not. Pretty sure that answers the question as to whether or not this ad is legit.

addyhoch10's picture
2592 pencils


kc_brock's picture
703 pencils

nice use of medium. agreed, thinner ad would have been just as good. if it was a possible buy.


Fairandbalanced's picture
10 pencils

Hard to believe the client would have paid all this money, for all this white space, for this arguably mediocre idea. I not be knowing?

ivanlim's picture
262 pencils

actually, fat people don't like to be reminded that they're fat.

so i guess this ad has bigger problems that 'a lot of white space'. (actually, i don't even think white space is a problem)

perhaps focussing on the positives of being slim works better.

Cedars's picture
77 pencils


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