December 2008

Build them up. Break them down.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Rob Tarry
Copywriter: Lisa Lebedovich
Producer: Jim Leith

Comments (10)

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Highest Rated

Guest's picture

Tom makes me feel full of angst

Guest's picture

You paid Tom already or you will be very poor soon.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Saw the one with Paris first and didn't get it. But after seeing the other two, yes, all these are cool.

"I have a screen name because not having one is for pussies."

Guest's picture

superb copy! like the idea that goes really well with the visual. I think this ad is cool w.r.t hollywood!

sneakyhands's picture
Activity Score 1857

what the hell are you selling? tabloids? oh wait, it's the media category, you probably are selling tabloids. yeah, these all suck.

SeanMartin's picture

It would have been nice to see more loose pieces defining the top edge of the portrait (like the treatment in the other two). Fun campaign.


No, I am not a media buyer.

CGilb09's picture
Activity Score 572

This is great! Very memorable and something that would get people talking.

Tweet tweet: @ThisAbility

jamshed_nawaz's picture
Activity Score 10

i wonder how these ads were inserted in the media...i mean the stand alone ads dont work...or atleast i didnt get it.

once i saw the series, then i understood what this is on about.... the gossip/celebrity/etc website

Guest's picture

Saw these in a magazine, I honestly thought they were for toys, I had no clue what DOSE.CA was. Could've used a line like "For the latest hollywood gossip..."

Reality Check's picture
Reality Check
Activity Score 2537

Rethink Communications rarely puts a foot wrong and this campaign is no exception.

Guest's picture

Tom makes me feel full of angst


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