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Dormimundo: President
Dormimundo. The Mattress Company.
Advertising Agency: DDB México
Executive Creative Directors: Yosu Arangüena, Martín Campo
Creative Director: Eugenio Arangüena
Art Directors: Oscar Cuevas, Saúl Cruz
Copywriters: Carlos Carbajal, Manuel Hernández
Photographer: David Franco (Zona 5)
Agency Producer: Damiana Marín
Published: February 2008
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wooow!!!!
congratulations guys!
Any relation perhaps to the guys you've just so overwhelmingly congratulated?
nice but again where is the messege guys or is it addressed to intellegnet people only
explain?
Dormimundo is the largest mattresses store in Mexico. Any dream could become true when sleeping in our mattress.
The ads are about dreams. Both executions are great dreams so I think they are trying to associate the quality of the matress with the quality of the dreams. But thats me anyway.
So, what you're essentially saying is that this ad is about a bunch of Mexican nationals dreaming about someday becoming the President of the United States?
That is some serious "quality" dream you've got there, my friend. Nothing wrong with aiming too high (or too low for that matter.) ; D
i took out that once you faint/pass out, this is a soft mattress to fall on..
just saw the 2nd ad... you were right.
its nice. very award targeted. in order to work in real life you need a line.
I think you need a line here, its to subtle
+1
Keep dreaming people. These ads put me to sleep.
To me looks more like some kind of cushion (shock absorber) for the toughest job in the world (apparently).
Dalbir
www.AdOfDaMonth.com
i liked the idea, something fresh.
but agree with others, it needs a line.
your work is your identity.
http://harshikcreations.blogspot.com/
This is really a good campaign.very nice idea.I liked the coment of Mr.Dalbir.
Needs a tag to tie the idea to the visual.
What I find funny about this one is that it's a Mexican mattress company with a Mexican target audience, and the podium is that of the US President. The other one isn't nearly as clever, perhaps it was an accident?
Nice art direction and photography.
Art is real freedom
Totally went over my head.
woow! an exellent job is incredible!
Le hace falta un cierre. No queda claro.
This is so unclear it's bad. A line would totally destroy it 'cause you'd be explaining it. The problem is in the concept. Maybe it's award oriented like some people say. Well, that's bullshit, because we're supposed to be talking to people, and with all due respect no one out there can possible get this. You have to be clear first, then say something, THEN try to be cool.