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Eunice

Agency: 
Published/Aired: 
March 2010
10035
Description: 

Advertising Agency: AMV BBDO, London, UK

Print advertisment created by BBDO, United Kingdom for Doritos, within the category: Confectionery, Snacks.

Eunice wants to make the next Doritos TV ad & win £200k.
Please. Win it before she does.

Art Director: Tim Vance
Typographer: Aaron Moss
Copywriter: Paul Knott
Planner: Tom White

Comments (11)

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Highest Rated

xcreativity's picture
xcreativity
Activity Score 2374

dont like it just for the fact it would take me a lot of time reading it. I'd just read the main headers and skip the rest.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

ivan's picture
ivan
Reality Check's picture
Reality Check
Activity Score 2539

The copy contains sections that make it very good, and a lot of other sections besides. Less is more, Paul.

royschellekens's picture
royschellekens
Activity Score 390

I do like the concept, allthough it doesn't give me an instant happy feeling. Perhaps that makes it less suitable for Doritos. Agree with 'Reality Check' on the copy. Photography matches the concept perfectly btw..

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Hibon's picture
Hibon
Activity Score 3736

OK... better now. Kind of work that you have to take your time and look, read and think. (just like french movies:)

Simple ideas are the best !

ek kanya's picture
ek kanya
Activity Score 814

looks good. i mean the ad looks good, but I a, afraid it kind of feeds prejudices.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

shahidali's picture
shahidali
Activity Score 4069

how much time do they think a viewer will spend in finding out the detail of this ad?

shahid

Dev Kumar's picture
Dev Kumar
Activity Score 834

British humour? Okay, I get...and it's well executed.

xcreativity's picture
xcreativity
Activity Score 2374

dont like it just for the fact it would take me a lot of time reading it. I'd just read the main headers and skip the rest.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

gonndo's picture
gonndo
Activity Score 1094

Maybe for you it's a lot of time reading it, but the thing is that British culture ADORES to read, so this ad suits it perfectly, I think...

See you on the road...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

CiLLA's picture
CiLLA
Activity Score 31

Too much text.

MOMAIDESIGN's picture
MOMAIDESIGN
Activity Score 276

Is this type of competition a pretext to 'not needing creatives'? Well, let's hope not. I ran into several competitions in the music industry that offered prizes for the best remixes of different artists. The prizes were terrible in comparison to this one, however the idea was simply that you would go, spend many hours remixing & mastering someone elses track and that the group would review and give you a detailed comment about your efforts. And if you won, the prize was a 1 day studio recording session and your remix included on some compilation album (ow wow). Turned out that in many cases, they never wrote detailed reviews for the contributors. So you would do what the studios & artists would have had to comission someone to do, fo FREE!
The fact that they are selling it as a 'gateway into advertising fame' - pff! Disgraceful - you need a lot more pencils & lions propping open doorways before you become an Ad god.

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