December 2008

Knowledge can set you free.
Members of SAK support education for boys and girls in Afghanistan. Knowledge and equality are the fundamentals for development. Join us. Thank you for your support.

Advertising Agency: Publicis Stockholm, Sweden
Art Directors / Copywriters / Illustrators: Martin Edman, Philip Ahlqwist
Account Director: Magnus Svensson

Comments (13)

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Highest Rated

trans's picture
Activity Score 60

less than OK, set me free with a door WOW lol

izmild's picture
Activity Score 770

Simple and direct but it's old concept.

Dale's picture
Activity Score 370

I'm sorry, but what are you looking for? A concept that refers to something never before seen in human history? If it was an image of a pink elephant on stilts walking through a martian landscape saying 'knowledge will set you free' would you think 'excellent concept'? Or would you perhaps think 'this has nothing to do whatsoever with the idea you are trying to communicate'.

I like this execution much more because the copy and the imagery work well together.

- The only thing more rare than a good ad is a good guest comment -

missed my turn's picture
missed my turn
Activity Score 426

I'm all about concepts in which copy and visual work together, but a pink elephant on stilts sounds pretty awesome!

Guest's picture

I'm gonna use a pink elephant on stilts for my next ad no matter what product or service it's for.

Guest's picture

Hey, I've seen a pink elephant on stilts walking through a martian landscape. It was on its way to meet a purple giraffe wearing a tutu. The giraffe had nice legs. Nasa Voyager sent the pictures.

®'s picture
Activity Score 133

the most relevant to the headline out of the 3...

karan raghav's picture
karan raghav
Activity Score 210

nice concept but execution is not so good.

luispiter's picture
Activity Score 2756
darth_darkcape's picture
Activity Score 100

dale is correct.

izmild is a moron.

izmild is using the word "concept" incorrectly. Yes "knowlege can set you free" is an old adage. That doesn't
mean that creating an AD to communicate that idea makes the AD an old adage.

Get it? good.

NatalieM's picture
Activity Score 1685

Art is great. Concept works well with imagery.

teenie's picture
Activity Score 1894

It's OK. Not great, but OK.

And OK isn't what we're aiming for.

Guest's picture


trans's picture
Activity Score 60

less than OK, set me free with a door WOW lol