Don't you care?!: Lung cancer

A new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction. Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in Russia. Smoking kills 400 thousand Russians every year.

Advertising Agency: BBDO, Moscow, Russia
Art Director: Alexey Starodubov
Client Services Director: Katherina Guvakova
Account executive: Ksenia Rubtsova
Project Manager: Konstantin Usatov
Senior designer: Timophei Ilyen

11 comments

baliais's picture
baliais
2545 pencils

Serious? You need 4 ads for this?

morse's picture
morse
15922 pencils

Bad art direction.

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lamagiaestaenlacinta's picture
lamagiaestaenlacinta
21 pencils

Ahhhh.... no.

wink74's picture
wink74
66 pencils

Nice work!

efereyes's picture
efereyes
260 pencils

The same cigarette smoke in all the campaign.
Poor work.

efereyes.

jebus's picture
jebus
474 pencils

Wait a minute, smoking is bad for you??

kleenex's picture
kleenex
28715 pencils

Horrible!!!

PieArson's picture
PieArson
458 pencils

Looks more like a draft. Need refinement, same smoke, no fire, same background. You can think it's all the same ad.

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Arnav's picture
Arnav
168 pencils

you know your concept your art is good....
its just that you could have improved it a little by showing other things/flaws in the background as search result
this also works...its just that people don't look at similar ads..even if they have different content

Arnav's picture
Arnav
168 pencils

you know your concept your art is good....
its just that you could have improved it a little by showing other things/flaws in the background as search result
this also works...its just that people don't look at similar ads..even if they have different content

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