Don't you care?!: Cancer

A new social campaign dedicated to dangers of smoking as a part of the project "Don't you care?!". The main goal of this campaign is to recall about unavoidable health problems that are awaiting tobacco lovers. Myocardial infarction, impotence and lung cancer are just a part of diseases' list which every smoker can face because of his addiction. Each print contains QR-code leading to Foursquare online-page, where users can check-in at 10 nearest "No Smoking" places in Moscow. This check-in expresses intention to be free of tobacco and then the user can share his decision with friends and associates. According to Russian Ministry of Health, there are 44 million people who suffer from nicotine addiction in Russia. Smoking kills 400 thousand Russians every year.

Advertising Agency: BBDO, Moscow, Russia
Art Director: Alexey Starodubov
Client Services Director: Katherina Guvakova
Account executive: Ksenia Rubtsova
Project Manager: Konstantin Usatov
Senior designer: Timophei Ilyen

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5 comments

Shawali's picture
Shawali
8385 pencils

Zzzzzzzzzzz

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Arnav's picture
Arnav
168 pencils

nice art

Mongoose's picture
Mongoose
4981 pencils

I like.

Make the logo Bigger and the black, Darker!

darkknight116's picture
darkknight116
26 pencils

Isn't it tiring when all people are interested in is finding similar ideas to the ones being posted on this site? Try using your voices to be constructive instead of dismissive. BTW nice simple idea :)

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