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19 comments

msred's picture
msred
491 pencils

okay. And this makes me want to go buy it because...

bigbadfatmadafaka's picture
bigbadfatmadafaka
488 pencils

No more humans should be exposed to this ad

mrtalented's picture
mrtalented
2175 pencils

what a waste of (media) space!

copywriter.txt's picture
copywriter.txt
828 pencils

You are an client?

copywriter.txt's picture
copywriter.txt
828 pencils

I like this. Fresh approach and sell the product benefit for sure.

pieter's picture
pieter
216 pencils

anyone tell me what this means?

AlphaHawk's picture
AlphaHawk
84 pencils

At first I thought it meant that the cooking powder...actually what I thought is pretty stellar, I'll keep that for myself. Anyways the powder inversely spells out "Cake" and "Pie." Is that what you meant pieter? I like these.

pieter's picture
pieter
216 pencils

hey, thanks for the explanation. concept works, but its damn hard to read

Enas's picture
Enas
741 pencils

Reaaddd!!! read what

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Dick Huges's picture
Dick Huges
939 pencils

ok, first is really hard to read Cake there, second is ugly as hell, third i'm Dick F***king Huges.

What the Hell's picture
What the Hell
114 pencils

what is this? an ad?

What the Hell's picture
What the Hell
114 pencils

ok. cake.
but wasnt the powder supposed to work in the whole cake?

FPO's picture
FPO
58 pencils

Okay, the ad is so-so... yeast makes cake bigger. I get it.

but

...when I looked at the thumbnail, my first thought was that it was a dark stain spelling "Coke" onto tan carpet, and that the little shaker was that powdered carpet cleaning stuff for "really tough stains." I think that worked better.:P

DarkSide's picture
DarkSide
1068 pencils

it would make more sense if it was written COKE...

bigbadfatmadafaka's picture
bigbadfatmadafaka
488 pencils

art director: tony montana

itch's picture
itch
806 pencils

it was a tough time for me to get the message. hurmm... conclusion... it does not work for me...

* it's not how good you are. it's how good you want it to be *

Ubiera's picture
Ubiera
20 pencils

This ad looks like new sniffin technics...i didn't get the message or benefits.

Andreas TM's picture
Andreas TM
129 pencils

I thought it was a cutout of a box to be folded for the cake... Only after I read CAKE in it...

spacecadetglow's picture
spacecadetglow
247 pencils

this is too hard to read.

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