Don Pascual: Pure character, 5

Wine glasses installation.

Advertising Agency: GREY Uruguay, Montevideo, Uruguay
Creative Director: Fabián Barros
Art Directors: Guille Alberti, Alex Gerontakis
Copywriters: Macarena Llambí, Juan Santalla
Photographer: Ramiro Rodriguez Barilai
Published: June 2009

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13 comments

valayamadvertising's picture
valayamadvertising
244 pencils

nice art direction. i suggest to include URL in some corner to make reader know more about you - copy writer should be more active

www.valayam.com

headoffice Communication's picture
headoffice Comm...
174 pencils

wow! Nice work.

Guest's picture
Guest
Dev Kumar's picture
Dev Kumar
834 pencils

Marvellous artwork. It's a shame that the copy didn't measure up.

wearmysocks's picture
wearmysocks
1085 pencils

What are you guys talking about bitching about the copy? Line, product name, description. All very neat and minimalist. Why would you want to take away from the visuals?

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Energizer Bunny arrested, charged with battery.

Muhammad Imran's picture
Muhammad Imran
614 pencils

now this is something i called The Art. Congrats!

Guest's picture
Guest

not convinced this does anything

Guest's picture
Guest

nothing relevant

Grace's picture
Grace

I'm sorry, but I didn't know what Don Pascual was before I saw these, and didn't know after I saw them either.
I had to google it.
The art is very pleasing, but as an ad it is not original and pretty forgettable.
I've forgotten already.

Guest's picture
Guest

bien malo

kgeiger's picture
kgeiger
7090 pencils

I like these, but I think I understand the "copy" comments.
I mean, it seems to me to be a question of understanding.
But of course, that could just as easily be solved by good media placement as by a product descriptor or webaddress.

Guest's picture
Guest

amazing work really....Grace you didn't realise this was a wine brand from all the wine glasses?? it doesn't matter anyway because the image motivated you enough to google them...you gave them one extra hit for their website and another person who knows their name...mission accomplished! considering this is an advertisment for alcohol they have done really well by not sticking to the norm.

Rastamathamba420's picture
Rastamathamba420
247 pencils

La dirección de arte es muy buena. me gusta

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