Domino's Pizza: Eiffel

Advertising Agency: McCann Erickson, Quito, Ecuador
Executive Creative Director: Juan Manuel Larco
Copywriter / Art Director: Alejandro Muñoz

14 comments

pierrelastname's picture
pierrelastname
2869 pencils

And what is has todo with pizza? no no, no clear.

mikeelrapido's picture
mikeelrapido
1929 pencils

I agree - it's not clear...

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ambareesha's picture
ambareesha
255 pencils

agree with zarski. not clear.

- @mbi

suresh90's picture
suresh90
620 pencils

sorry i didn't get it :(

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

did he mean that the red dot over the giraffes is pizza?

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

imtiyazkhan's picture
imtiyazkhan
49 pencils

Not clear..can you explain?

khanz

Billoughsby's picture
Billoughsby
5091 pencils

It uses a kind of chart seen in science books to illustrate comparative size. So it's a (small, mild) visual joke. I'll give it points just because it is something other than the huge, ugly product shot shoved in your face.

http://www.hermanus.co.za/whales/whale_chart.jpg

Unfortunately, their math is Miss South Carolina caliber. (See below)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

javoespinoza's picture
javoespinoza
118 pencils

que quieres decir?

brookjohnston's picture
brookjohnston
296 pencils

Isn't the Eiffel Tower taller than 8 and 1/4 giraffes? Unless the giraffes are super mutant safari monsters...the average giraffe measures 4.3 metres tall (thanks Wikipedia), which would make the Paris landmark in the illustration only 34.4 metres high. Lame.

This ad is making me think a lot. Maybe it's actually really good.

Billoughsby's picture
Billoughsby
5091 pencils

Brook, you are so right. ( For the Americans in the crowd: The average male Giraffe is 17 feet tall, which would make the height of the Eiffel Tower in this ad 140.25 feet tall. It is, in fact 1063 feet tall.)

What were they thinking, what were they smoking? Lazy. I'm taking away points.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Kamau's picture
Kamau
44 pencils

umm no es para nada claro

Lazarus's picture
Lazarus
1502 pencils

Sorry, no comprende.

shahidali's picture
shahidali
4063 pencils

Copy writer cum art director?!!!!! That explains a lot

Connecting the product to the origin? Shouldn't try in such a lackluster way.

shahid

Nasheet's picture
Nasheet
87 pencils

piece of abstract art

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