Domestos: Tap
Millions of germs will die
Agency: Lowe, London, UK
Creative Director: Ed Morris
Copywriter: George Prest
Art Director: Johnny Leathers
Photographer: Giles Revell
Illustrator: Richard Green
Millions of germs will die
Agency: Lowe, London, UK
Creative Director: Ed Morris
Copywriter: George Prest
Art Director: Johnny Leathers
Photographer: Giles Revell
Illustrator: Richard Green
Comments
very nice!!
They obviously had a budget, a reputable client and a dead simple proposition. Yet all they could conjure up was a microscopic graveyard? Not particularly impressed myself.
eww!
~ old habits die hard, older ones never do ~
I was under the impression that having an imagination has always been good. Now, i know i was wrong!!!
i like this. and i feel sick when i looking at my tap now.......:P
nice concept and art direction.
http://jennywhx.blogspot.com jwhx:Visionary
nice - funny
Yea I like it too.
Like it a lot.
Different
Not different. Using a cross to show your product kills is a tired idea, especially for cleaning products.
great!!!!!!
www.lapointdesign.com
I came up with the same idea yesterday for an Ant Killer product but I thought it was too lame and not worth persuing. (I'm being serious by the way)
that IS kinda lame for ant killer. it's much better for microscopic germs.
although 3 times is overkill. i wish they would have pushed it past the tombstones in all 3 ads.
rd
If the germs are microscopic, how would you see the tombstones?
My idea was as crap as theirs.
C'mon people!!! if u actually like this ad... there's a division in advtg called SERVICING!!! make a switch now!!! NOWWWWW!!!
Yeah, you go Adbabel, start a fucking riot against these monkeys.
i counted and that's not millions. And the tombstones should fan out according to the curvature of the tap. The idea – simplistic, not simple.
if anyone's dared venture into the Forum section of this website, half-a-dozen mediocre juniors have used the cross idea.
Used it to death (+).
Sorry for the pun.