Domestic violence: Kitchen

Your mother acts as though nothing happened.
She makes dinner and sits at the table, staring into her plate.
He stumbles in drunk, stands behind her and says,
“I’m sorry. Do you forgive me?”
She sits silent for a long time.
You can see the bruise over her eye turning purple.
You can feel her sadness filling the room.
She nods without looking up.
He forces a kiss on her then smiles at you as if to say
everything’s fine now.
You stare into your plate.

NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935

Agency: Saatchi & Saatchi, Singapore

5 comments

Ainadaliel's picture
Ainadaliel
271 pencils
Mystique's picture
Mystique
122 pencils

: : mystique : :

ivan's picture
ivan

Ivan Raszl, admin of AotW

Mahmood_Alam's picture
Mahmood_Alam
391 pencils

excellent work.
copy is so good, you cant stop reading. copy and visual complementing each other.
great work dude. copy is not long. you dont need to keep your copy short just because the world is doing so.
just trying to be creative is not creativity.

great work.

thanks ivan to let us see some good work daily.

renzz's picture
renzz
227 pencils

I love the idea and the copy! It makes you get into the scene and really connects with the ad and the cause. Works perfectly! Just love it.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments