Domestic violence: Bedroom

You pray he has a good day at work.
Or else you will have to hear your mother
getting punched again tonight.
And you pray she doesn’t talk too long
to the neighbours or bring dinner out too cold.
Or do anything else to annoy him tonight.
Because you really don’t want to hear the screams.
They make you wet the bed at night.
So you pray.
You pray that today, by some miracle,
he won’t come back at all.

NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
To report instances of domestic violence, call AWARE at 6774 5935

Agency: Saatchi & Saatchi, Singapore

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1 comment

JB's picture
JB
170 pencils

I like the ads although I'm not quite sure if this ad reaches a big group. I can't think of a lot of kids who'd want to read such looong copy. Not to mention the copy is boringly mediocre. The idea is good, but the copywriter got carried away.

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