Water damage? Household insurance from only 60 Euro p.a.
Agency: McCann Erickson / McEmotion, Germany
Creative Directors: Stefan Herrmann, Joerg Hoffmann
Copywriter: Joerg Hoffmann
Art Directors: Stefan Herrmann, Gerd Stahl
Photographer: Christoph Herdt
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13 Comments
and the chair should desapear too! and the table! ohhhhhhh! now i get it! it´s all in the aquarium! damn it! This guys are loonies!!!
is there life before death?
Nice. I like the small detail of having the coffee table slightly lifted from the floor.
All in all, not bad.
All in all, not good.
hack
I like it.
Smile, guys. Did we all just have an ad knocked back?
>>>> That's not an ad. THIS is an ad.
That flooded water is so pure and unreal too!
What is this? Colour by numbers?
Do we need it spelt out for us?
Let go... and let the viewers use their imaginations.
Are we worried they won't get it?
>>>> That's not an ad. THIS is an ad.
If it were really a room filled with water, it would not be as interesting. The way it is executed asks the reader to make the connection. The picture poses a question the reader wants answered. Just like the first line in a great novel. Allowing the reader to make the connection between floating fish and house insurance makes the reader feel good because she has figured something out. This is what all good advertising is about: engaging the reader. I'm with you on this one, Rog.
And yes, Nthngmn, the coffee table is a nice touch.
We'll reconvene at 10.
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I've decided I hate signatures.
if i were the reader in the first step i´d skip the page, sorry!
is there life before death?
i love this visual. sometimes i don't want to see the whole story. i'm glad i don't see water reflection marks on the walls or bubbles coming from the fish. i want fish floating in my apartment. it's a lovely fantasy ad.
humm yes but i still want to see watery shadows.
Imagine them.
>>>> That's not an ad. THIS is an ad.
come on...
again
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