erhanali's picture
368 pencils

Very strong concept. Nice.

"Everyday is one short life"


Enas's picture
741 pencils

i can't see the childish at this campaign I'm sorry
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

focus group's picture
focus group
146 pencils

How are the eyes childish? The ads look good, but I not sure about the idea.

theredm's picture
252 pencils

I don't think the eyes are supposed to look childish. The copy is the primary focus of this campaign. I like them. Very powerful, and kind of scary.

juliangray's picture
987 pencils

mmm i really like the concept, but dunno about the execution i think they spoiled a great concept.

Beatboxer's picture
1519 pencils

Well, the execution could have been different, of course. I agree with theredm, the copy is the focus here. And it's truly good, as this campaign isn't directed TO the children, it's about them. The copy is good, the headline is good... Maybe with another visual approach the thing would be stronger, but still, it's GOOD.

miko1aj's picture
3098 pencils

What are You talking about? This execution is astonishing. Very strong, very graphic, eye catching, with good typography, selling the story, outstanding. Beautiful campaign

elmike's picture
15 pencils

intresting. very strong visually. i think the headline doesn't need the "keep your mouth shut". it works well with the "this will be our little secret, honey". like it although i think the execution might be too artsy, modern. i have a conflict here between what your trying to say and the way you say it. don't think this art direction captures the emotion behind the message.

Carlos Duty's picture
Carlos Duty
96 pencils

mejor texto que la otra pieza, pero igual lugar común en situación y forma de decirlo.
y... TREMENDA dirección y buen concepto.

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