rebelscum's picture
2110 pencils

Took me WAAAAAYYYYY too long to get...and once I did I found it to be a bit of a reach.

But when I did, I grinned. :smallgrin:.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

puppiepoppy's picture
1634 pencils

Hi fella! Do you guys really work for this client? Is this a new product benefit or just false/ deceiving claim, tailored for the awards? I thought Dolormin is for headache & menstrual pain?

kgeiger's picture
7183 pencils

KNSK have a Dolormin TVC in their online portfolio.

puppiepoppy's picture
1634 pencils

Hmmn, thanks for the link. Well, if you've seen their tvc, you'll know that the spot is for the consumers, and this print campaign is for those award juries who's having a fcuking headache (or broken fingers) going through all those craps in the preliminary judging sessions.

chinaski's picture
951 pencils

i didn't like the lighting. The idea is ok, but not exciting to be honest.

krautland's picture
3216 pencils

this is treating another product from a crowded category as if it was the only one around providing this benefit.
why shouldn't I use aspirin, tylenol or some other shit?

this is junior-book level work, weak on strategy.

conan o brien's picture
conan o brien
90 pencils

why is he about to shoot his foot??

WilhelmR's picture
86 pencils

The look on the dog's face is priceless :P

pankajadsoftheworld's picture
433 pencils

nice ad

hoperator's picture
80 pencils

thats funny. nice shot.

Krautland i would use this product (if they had it in Australia) because they made me laugh and i like them as a company. if all products do the same thing i will buy the one i like the most. not rocket science, it stops pain!

fay-fly's picture
58 pencils

it is fantastic.

sumsum's picture
615 pencils

I'm wondering if the guy took a pill right before got trapped. otherwise I'm rather wondering why he doen't get out of the trap immediately.

ok, I know... wether you like or not:)

Jetstream's picture
115 pencils

It's not a big but funny idea. The execution leaves a lot to be desired.

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