Dolormin: Hunter
Fast pain relief.
Advertising Agency: KNSK, Hamburg, Germany
Creative Director: Tim Krink
Art Director: Thomas Thiele
Photographer: Christopher Koch
Published: December 2007
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Comments
Took me WAAAAAYYYYY too long to get...and once I did I found it to be a bit of a reach.
But when I did, I grinned. :smallgrin:.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of points and $1.50 so I'm off to Starbucks
Hi fella! Do you guys really work for this client? Is this a new product benefit or just false/ deceiving claim, tailored for the awards? I thought Dolormin is for headache & menstrual pain?
"Bowww Wowww"
KNSK have a Dolormin TVC in their online portfolio.
http://www.knsk.de/newsite/dolor.html
Hmmn, thanks for the link. Well, if you've seen their tvc, you'll know that the spot is for the consumers, and this print campaign is for those award juries who's having a fcuking headache (or broken fingers) going through all those craps in the preliminary judging sessions.
"Bowww Wowww"
i didn't like the lighting. The idea is ok, but not exciting to be honest.
this is treating another product from a crowded category as if it was the only one around providing this benefit.
why shouldn't I use aspirin, tylenol or some other shit?
this is junior-book level work, weak on strategy.
why is he about to shoot his foot??
The look on the dog's face is priceless :P
nice ad
thats funny. nice shot.
Krautland i would use this product (if they had it in Australia) because they made me laugh and i like them as a company. if all products do the same thing i will buy the one i like the most. not rocket science, it stops pain!
it is fantastic.
I'm wondering if the guy took a pill right before got trapped. otherwise I'm rather wondering why he doen't get out of the trap immediately.
ok, I know... wether you like or not:)
It's not a big but funny idea. The execution leaves a lot to be desired.
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