Dolocordalan: Human cannon ball

Art Director:Renzo Sanguinetti

Advertising Agency: Mayo DRAFT FCB, Lima PERÚ
Executive Creative Directors: José Rázuri
Copywriter: Martin Aquise
Designer: Luis Casaró
Illustrator: Luis Casaró
Account Director: María Beatriz Rodo

Published: 
September 2008

17 comments

bompa's picture
bompa
318 pencils

good art, but not the idea

Leonardo Molina's picture
Leonardo Molina

Cómo andás Seba tanto tiempo?, no se si veas esto pero soy Leo de Castelar.
Escribime un mail si lo ves.
Abrazo!

djakuza's picture
djakuza
517 pencils

nice Art, but what's the product? I've never heard about it. Can't find anything by "googleing" :D

Davosk's picture
Davosk
4815 pencils

It doesn't really matter, the Peruvians know what it is. Lovely illustrations.

hernanCITO's picture
hernanCITO
44 pencils

if only Peruvians know what it is, then why posting it here?
The illustrations are ok.

whitespace's picture
whitespace
1953 pencils

I think it's because it's Ads of the World, not ads for non-Peruvians.

That said... would someone tell us what the product is?
My uneducated guess would be it's a pain relief balm of some sort.

The Account Boy's picture
The Account Boy
2 pencils

Hi Everybody,
Im from Peru. This ads are for Dolocordralam, a very used pain - relieving cream. I think the art and the idea are ok.

Andy-B's picture
Andy-B
280 pencils

I think its too busy. I believe that, less is more.

matks's picture
matks
476 pencils

Generally, less is more, but here we've got a circus-like poster, so to keep the convention they had to put lots of prints, fonts, headlines etc. In this case "more" makes the idea clearer. Besides it is funny and universal (I assume this gel is against backache).

Hermoso's picture
Hermoso
64 pencils

el arte está de nivel, pero el concepto ni el producto se leen bien.

jiahsisco's picture
jiahsisco
246 pencils

Art is good. what is with the transparency on the edges of the poster? No clear idea here. What is with all this english copy coming from peru? Where is this going to run?

matks's picture
matks
476 pencils

It's an international version, so they've translated the whole work, which is much better than keeping the original ad with just copy translated under. It looks better.

slip's picture
slip
919 pencils

Really beautiful.

*****

SJB

PickyPrick's picture
PickyPrick

Why are the edges of the poster translucent? Doesn't say anything about the product. I don't even know what it is. But those edges give it away that it is fake.

slip's picture
slip
919 pencils

it's for sore muscles punks!

*****

SJB

Guest commenter's picture
Guest commenter

Muy buena idea y direccion de arte asi los demas digan lo contario.

2d2's picture
2d2
8 pencils

muy buen arte. pero me parece que nunca han sido publicados. hechos para premio nada más.

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