Must must haves.
Cutting edge, slightly eccentric and very confident, Harvey Nichols never takes itself too seriously. So therefore it is the playground for fashion-conscious grown-ups.
This ad was made to launch the autumn/winter women¹s collection. A real woman was shot wearing elements of the new seasons and through painstaking retouching, she was given the appearance of a playful doll.
Advertising Agency: TBWA\Tequila Hong Kong
Executive Creative Director: Mark Ringer
Creative Director: Bosco Yau
Art Directors: Tony Tsang, Flora Tsui
Copywriter: Mark Ringer
Account handlers: Joanne Lao, Florence Kong, Pauline Wong
Photographer: Connie Ki